后疫情时代线上学习平台的使用意愿分析--基于UTAUT模型  

Analysis on the Willingness to Use Online Learning Platform in Post Epidemic Era--Based on UTAUT model

作　　者：丁丽[1] 方晓[1] 王景兰[1] DING Li;FANG Xiao;WANG Jinglan(Department of Information Engineering,Bozhou Vocational and Technical College,Bozhou,Anhui 236800,China)

机构地区：[1]亳州职业技术学院信息工程系,安徽亳州236800

出　　处：《武夷学院学报》2021年第12期81-85,共5页Journal of Wuyi University

基　　金：2020年安徽省线上教学重大项目(2020zdxsjg230);2019年安徽省高校优秀青年人才支持计划项目(gxyq2019226);2019年安徽省教育科学研究项目(JK19145);2018年安徽省职业与成人教育学会教育科研规划课题(AGZ18056);2020年亳州职业技术学院院级重点项目(2020zdjg03、2020bzjyxm11、BYK2025)。

摘　　要：为探索后疫情时代大学生对线上学习平台的使用行为意愿影响因素,在技术采纳与利用整合理论模型的基础上加入灵活性作为自变量,构建研究假设模型。以职教云平台为例,通过问卷调查收集数据,采用偏最小二乘法结构方程模型进行定量研究和实证分析,研究绩效期望、努力期望、社会影响、便利条件、灵活性以及性别和受教育程度对使用意愿的相关性。发现社会影响和灵活性对大学生自主使用线上学习平台进行网络课程学习有显著影响;专科生和本科生自主使用的意愿是不相同的。In order to explore the influencing factors of college students'willingness to use online learning platform in the post epidemic era,a research hypothesis model was constructed by adding flexibility as an independent variable on the basis of technology adoption and utilization integration theory model.Taking the cloud platform of vocational education as an example,this paper collects data through questionnaire survey,conducts quantitative research and empirical analysis by using partial least squares structural equation model,and studies the correlation between performance expectance,effect expectance,social Influence,facilitating condition flexibility,gender and education level on use intention.It is found that social influence and flexibility have a significant impact on college students'autonomous use of online learning platform for online course learning;three-year college students and undergraduates'willingness to use online learning platform are different.

关 键 词：UTAUT模型 线上学习平台 使用意愿 灵活性 

分 类 号：G434[文化科学—教育学]