专访北欧Bold Scandinavia:大胆探索、超越预期  

INTERVIEW WITH BOLD SCANDINAVIA: TO EXPLORE, TO GO BEYOND THE EXPECTED

出　　处：《包装与设计》2021年第6期30-43,共14页Package & Design

摘　　要：提起斯堪的纳维亚设计,人们可能首先想到的形容词是简约、自然、温馨、功能性……很少会用"大胆"一词来形容。而在2021年Pentawards的参赛作品中,就有一款来自斯堪的纳维亚的作品凭借其既简约干净又大胆独特的设计脱颖而出,一举荣获2021年Pentawards铂金奖。这件专为日本消费市场开发的包装设计。"Being Bold is not about using all caps and bright colors.Bold is about making an impact and a difference-to have a clear vision that is communicated as effectively as possible."Speaking of Scandinavian design,people might first think of adjectives like simple,natural,warm,functional...but seldom use the word"bold".Among the 2021 Pentawards entries,a packaging design work from Scandinavia won a Platinum Award for its simple,clean,bold and unique design.This packaging design developed specifically for the Japanese market was created by a well-known Nordic brand and design agency-Bold Scandinavia.

关 键 词：斯堪的纳维亚 包装设计 简约 参赛作品 消费市场 Penta 大胆探索 

分 类 号：G63[文化科学—教育学]