2021“塔牌绍兴酒”吉祥物全球创意设计大赛获奖作品选  

SELECTED AWARD-WINNING WORKS FROM “PAGODA BRAND SHAOXING RICE WINE” MASCOT INTERNATIONAL DESIGN COMPETITION 2021

出　　处：《包装与设计》2021年第6期56-65,共10页Package & Design

摘　　要：9月29日,由中国传统民族产品、著名出口品牌——塔牌绍兴酒主办的2021"塔牌绍兴酒"吉祥物全球创意设计大赛颁奖盛典在浙江杭州隆重举办。世界上三大古酒——黄酒、啤酒、葡萄酒,唯黄酒源于中国,且无出其右。而最能代表中国黄酒特色的是被海内外誉为"东方名酒之冠"的绍兴酒——塔牌绍兴酒,就是其中的佼佼者。Originated in China,rice wine is one of the world's three ancient wines,alongside beer and wine.The best representative of the Chinese rice wine is Shaoxing Rice Wine,which is hailed as the"Crown of Famous Oriental Wines"at home and abroad."Pagoda Brand Shaoxing Rice Wine",the famous export brand of Chinese traditional national products,is one of the outstanding ones.In order to promote the traditional Chinese rice wine culture,as well as the international expression of Chinese stories,"Pagoda Brand Shaoxing Rice Wine"Mascot International Design Competition 2021 was opening to the global creative field.

关 键 词：绍兴酒 中国黄酒 创意设计 葡萄酒 获奖作品选 浙江杭州 吉祥物 大赛 

分 类 号：TS2[轻工技术与工程—食品科学与工程]