文化传播调节作用下文化距离对来华旅游的非线性影响  

Non-linear Influence of Cultural Distance on Inbound Tourists in China under Moderating Effect of Cultural Diffusion

作　　者：郭小洁[1] 司显柱[1,2] GUO XiaoJie;SI XianZhu(Beijing Jiaotong University, Beijing 100044;Beijing International Studies University, Beijing 100028)

机构地区：[1]北京交通大学经济管理学院,北京100044 [2]北京第二外国语学院,北京100028

出　　处：《财贸研究》2022年第2期20-30,67,共12页Finance and Trade Research

基　　金：北京市社会科学基金重大项目“中外学术话语对比与对外翻译策略研究”(19ZDA13)。

摘　　要：随着世界经济和文化联系日益密切,旅游服务在世界经济中的占比越来越高,文化因素逐渐成为跨国旅游研究的关注点。以2003—2016年25个国家为样本,聚焦跨国旅游层面文化距离产生的影响,在文化差异所带来的“文化吸引力”和“文化斥力”的基础上,考虑文化传播对文化距离的调节作用,构建文化距离和来华旅游流量之间的非线性关系模型。研究发现:文化距离和来华旅游流量之间存在着U形关系,而水平S形曲线关系并不显著;文化传播通过调节文化距离发生作用的范围来影响来华旅行的流量。With the increasingly close connection between world economy and culture,tourism services account for a higher proportion in the world economy,and cultural factors have gradually become the focus of transnational tourism research.Focusing on influence of cultural distance on transnational tourism,on the basis of“cultural attraction”and“cultural repulsion”brought by cultural differences,and considering moderating effect of cultural communication on cultural distance,this paper constructs a nonlinear relationship model between cultural distance and inbound touristsflow in China.Taking 25 countries from 2003 to 2016 as samples,the study shows that there is a U-shaped relationship between cultural distance and tourist flow in China,while the horizontal S-shaped curve is not significant.In addition,the regression analysis results also show that cultural communication moderates the scope of the effect of cultural distance,and influences the inbound tourists flow in China.

关 键 词：文化距离 来华旅游流量 引力模型 文化传播 

分 类 号：F592[经济管理—旅游管理] G125[经济管理—产业经济]