合作创新中企业间承诺感知的相互性及其影响机制研究  

The research on the reciprocity of inter-firm perceived commitment and effect mechanism in the cooperative innovation

作　　者：高孟立[1] Gao Mengli(School of Management,Zhejiang Shuren University,Hangzhou 310015,Zhejiang,China)

机构地区：[1]浙江树人大学管理学院,浙江杭州310015

出　　处：《科研管理》2022年第1期114-123,共10页Science Research Management

基　　金：教育部人文社会科学研究青年基金项目:“价值共创还是价值共毁:服务创新中企业-顾客互动的‘双刃剑’影响效应研究”(19YJC630038,2019.01—2021.12);浙江省科技厅软科学一般项目:“浙江KIBS企业合作创新中机会主义行为产生机理及治理对策研究:‘双刃剑’视角”(2020C35010,2020.01—2021.12)。

摘　　要：承诺感知的相互性影响在KIBS企业与组织顾客间的合作创新过程中具有非常重要的作用。依据相互性理论,基于245个KIBS企业合作创新项目的调研数据,运用实证分析方法,从承诺感知视角嵌入,探讨了KIBS企业承诺感知与组织顾客承诺感知之间的相互性影响,并深入剖析了KIBS企业专用性投资的中介作用和KIBS企业人际信任的调节作用。结果表明:(1)合作创新中企业间的承诺感知存在显著的相互性影响;(2)KIBS企业专用性投资在其承诺感知对组织顾客承诺感知正向影响作用过程中起到完全中介作用,在其承诺感知与人际信任交互效应对组织顾客承诺感知正向影响作用过程中起到部分中介作用;(3)KIBS企业人际信任在KIBS企业承诺感知对其专用性投资的影响过程中起到正向调节作用;(4)KIBS企业人际信任在组织顾客承诺感知对KIBS企业承诺感知的影响过程中起到负向调节作用。Enterprises begin to actively seek customers′opinions and suggestions,invite customers to participate in the research and development of new products,put forward the mode of co-creation between enterprises and customers,no longer regard customers as receivers of innovative value,but as co-creators of innovative value.Knowledge-intensive business service enterprises(KIBS enterprises for short)have highly interactive activities such as continuous communication and communication with organizational customers in the process of service innovation.At the same time,their products have specificity and uniqueness.Therefore,value creation between KIBS enterprises and organizational customers is particularly evident in KIBS service innovation.KIBS enterprises′service innovation activities have broken through the traditional unilateral innovation paradigm of"enterprise-centered"and entered the value co-creation paradigm of"enterprise-customer interaction".In the study of cooperative innovation of KIBS enterprises,customers,specific investment especially of KIBS enterprises for its customers in the aspects of resources,processes,relationships with the first input,the specific investment not only has the nature of the mortgage,but also is regarded as cooperation in the process of KIBS enterprises commitment to the partnership of an act of expression.The occurrence of specific investment in KIBS enterprises in cooperative innovation may enhance the degree of organizational customers′perception of KIBS enterprises′commitment.Meanwhile,according to the reciprocity theory,organizational customers′commitment perception may further promote the degree of KIBS enterprises′commitment perception.In addition,KIBS may be influenced by some other factors in the process of reciprocity influence of customer commitment perception between enterprises and organizations.Therefore,the focus of research in this paper is mainly as follows:Is there mutual influence between KIBS enterprise commitment perception and organizational customer

关 键 词：承诺感知 相互性 专用性投资 人际信任 

分 类 号：F273.7[经济管理—企业管理]