基于小数据的国内高校图书馆阅读推广服务创新研究  

Research on the Domestic University Library Reading Promotion Service Innovation Based on Small Data

作　　者：王晨俊[1] WANG Chenjun(Taiyuan University of Science and Technology Library,Taiyuan 030024,China)

机构地区：[1]太原科技大学图书馆,山西太原030024

出　　处：《晋图学刊》2022年第1期29-34,共6页Shanxi Library Journal

摘　　要：小数据为实现高校图书馆阅读推广精准服务奠定了数据基础,大数据时代小数据思维助力开创阅读推广服务全新局面。为解决高校图书馆阅读推广工作在精准服务方面的困境,本文阐述了小数据的内涵,并分析了目前高校图书馆阅读推广的现状及小数据应用在阅读推广的优势,在此基础上以太原科技大学图书馆近五年流通借阅数据为引,分别从构建读者画像、读者群体服务、阅读推广小组三个方面,为阅读推广服务创新提供参考借鉴。Small data has laid a data foundation for realizing accurate service of reading promotion in university library.In big data era,small data thinking helps create a new situation of reading promotion services.In order to solve the difficulties in accurate service of reading promotion in university library,this paper expounds the connotation of small data,analyzes the current situation of reading promotion in university library and the advantages of using small data in reading promotion.On this basis,it takes the circulation and borrowing data of Taiyuan University of Science and Technology library in recent five years as the reference,provides reference measures for reading promotion service innovation from three aspects:constructing reader portrait,reader community service and reading promotion group.

关 键 词：小数据 阅读推广 精准服务 用户画像 大数据 

分 类 号：G252[文化科学—图书馆学]