基于知识图谱的旅游产品营销研究——以山西老陈醋为例  

Research on Tourism Product Marketing Based on Knowledge Graph—Taking Shanxi Aged Vinegar as an Example

作　　者：刘鹏[1] 李伟[1] Liu Peng;Li Wei(Faculty of Geography,Yunnan Normal University,Kunming,Yunnan 650500,China)

机构地区：[1]云南师范大学地理学部,云南昆明650500

出　　处：《绿色科技》2022年第5期223-226,共4页Journal of Green Science and Technology

摘　　要：通过文献梳理对旅游产品营销现状进行了可视化研究,以便于更好地了解旅游产品营销的研究热点和研究前沿,为山西老陈醋旅游营销提供理论指导。基于CiteSpace这一可视化软件,以中国知网(CNKI)1992~2021年间关于旅游产品营销研究的157篇核心期刊文献为研究对象,从关键词方面进行论述,并绘制了相应的知识图谱,梳理了旅游产品营销的研究热点和前沿。结果表明:从关键词来看,对旅游产品和营销策略的研究较为集中,对生态旅游和旅行社途径研究较少。通过文献计量的可视化分析,结果具有科学性和可靠性,但是由于目前特殊类旅游产品的营销研究较少,因此研究视角需要进一步拓宽,以期能够为此类旅游产品营销提供参考。This paper conducts a visual study on the current situation of tourism product marketing through literature review,so as to better understand the research hotspots and research frontiers of tourism product marketing,which provides theoretical guidance for tourism marketing of Shanxi aged vinegar.Based on the visualization software CiteSpace,this paper takes 157 core journal articles on tourism product marketing from 1992 to 2021 in CNKI as the research object,discusses them from the perspective of keywords,draws the corresponding knowledge map,and combs the research hotspots and frontiers of tourism product marketing.The results show that from the keywords,the research on tourism products and marketing strategies was more concentrated,and the research on ecotourism and travel agency approaches was less.Through the visual analysis of bibliometrics,the results are scientific and reliable.However,due to the lack of marketing research on special tourism products,the research perspective needs to be further broadened to provide reference for the marketing of such tourism products.

关 键 词：山西老陈醋 旅游产品营销 CiteSpace软件 

分 类 号：F592[经济管理—旅游管理]