全媒体时代“00后”高职大学生思想政治教育话语传播效度研究  

The Research on the Validity of Ideological and Political Education Discourse of Post-00s Vocational College Students in All-media Era

作　　者：郭杰彬 刘真 董承志 GUO Jie-bin;LIU Zhen;DONG Cheng-zhi(Hebei Vocational University of Technology and Engineering,Xingtai,Hebei 054035,China)

机构地区：[1]河北科技工程职业技术大学电气工程系,河北邢台054035 [2]河北科技工程职业技术大学,河北邢台054035

出　　处：《邢台职业技术学院学报》2022年第1期26-30,53,共6页Journal of Xingtai Polytechnic College

基　　金：河北省社会科学基金项目——“全媒体时代“00”后高职大学生思想政治教育话语传播效度研究”,项目编号:HB20MK023。

摘　　要：话语的传播效度研究,首先要从思想政治教育话语本身出发,通过历史维度、理论维度、实践维度三维视角,探究思想政治教育话语内在本质;其次要面向研究的主体“00后”高职大学生,探究在全媒体时代内在心理和外在行为方式的“双因素”特征;结合媒介传播理论和群体心理理论,剖析影响话语传播效度的因素,在话语主体、话语受众、话语媒介、话语内容、话语方式上构建全新路径,增强思想政治教育话语的传播效度,从而提升话语的解释穿透力、说服指引力,最终实现立德树人育人效能的提升。The study of the transmission validity of discourse should first start from the discourse itself of ideological and political education, and explore the intrinsic nature of the discourse of ideological and political education through the three-dimensional perspectives of historical dimension, theoretical dimension and practical dimension. Secondly, targeting at for "post-00s" vocational college students, the study should explore the "two-factor" characteristics of internal psychology and external behavior in the all media era, combine the media communication theory and group psychology theory, analyze the factors affecting the validity of discourse communication, and construct a new path in discourse subject, discourse audience, discourse media, discourse content and discourse way, enhance the transmission validity of ideological and political education discourse, so as to enhance the explanatory penetration of discourse, persuasion and guidance, and finally realize the improvement of moral education efficiency.

关 键 词：全媒体时代 “00后”高职大学生 思想政治教育话语 传播效度 

分 类 号：G711[文化科学—职业技术教育学]