二手手机回收交易微信小程序推广策略  

Promotion Strategy of We Chat Mini Program for the Recycling Trading of Second-hand Mobile Phone

作　　者：庞东升 PANG Dongsheng(Nanjing Polytechnic Institute,Nanjing 210048)

机构地区：[1]南京科技职业学院经济管理学院,南京210048

出　　处：《办公自动化》2022年第8期12-14,共3页Office Informatization

摘　　要：近年来,我国二手手机市场不断壮大,呈现出持续高速增长的发展趋势。闲鱼,爱回收,转转,找靓机等逐渐占据二手手机市场,但二手手机市场仍存在的很大的发展空间。本文将从二手手机回收行业现状,竞争者,从业者现状等多个方面进行分析,为有意向通过微信小程序发展二手手机回收业务的创业型公司制订合理的业务拓展方案,提供网络营销推广策略建议。In recent years, the second-hand mobile phone market has continued to grow up in our country, showing a trend of sustained rapid growth. Xianyu, Aihuishou, Zhuanzhuan, Zhaoliangji, etc. occupy gradually the second-hand mobile phone market, but there is still a lot of room for development in the second-hand mobile phone market. This article analyzes the status of the second-hand mobile phone recycling industry, competitors, and practitioners, etc., and formulate reasonable business development plans for entrepreneurial companies that intend to develop second-hand mobile phone recycling business through We Chat mini programs, and provide online marketing and promotion strategies.

关 键 词：手机回收 微信小程序 网络营销 推广 

分 类 号：F713.54[经济管理—市场营销]