“互联网+”背景下《跨文化商务交际》课程思政教学探索  

Exploration on the Ideological and Political Teaching of〈Intercultural Business Communication〉Course under the Background of "Internet +"

作　　者：杨艳敏[1] YANG Yanmin(Xi'an Fanyi University,Xi'an 710105)

机构地区：[1]西安翻译学院,西安710105

出　　处：《办公自动化》2022年第8期26-28,共3页Office Informatization

基　　金：2021年西安翻译学院线下课程项目(ZK2104)。

摘　　要：经济国际化的发展,使得跨文化商务交际能力的培养显得尤为重要。但在目前的英语课堂中,当代大学生特别是商务英语专业的学生,因为接受了外来文化的冲击与影响,再加上对我国传统文化认识有限,遇到实际问题,很难分辨谁对谁错,如果没有正确的引导,很可能会出现崇洋媚外的思想,这势必会阻碍文化自信的建设。所以,教师们必须根据“互联网+”的时代特点,发挥其资源优势,在教学中融入课程思政教学元素,以促使学习者新的教学模式下得以全面发展。本文通过剖析"互联网+"背景下跨语言文化商务交际和思政教育间的内在联系和二者融合的必然性,对《跨文化商务交际》的课程思政建设作出了规划。With the development of economic internationalization, it is particular important to cultivate the ability of intercultural business communication. But in the present English classroom, contemporary college students, especially in business English major, because accept the impact of foreign culture and influence, coupled with the understanding of traditional culture in our country is limited, the actual problems, it’s hard to tell who to who wrong,if you don’t have the right guidance, is likely to appear the thought of……, hinders the construction of cultural self-confidence. Therefore, according to the characteristics of the "Internet +" era, teachers must give full play to their resource advantages and integrate ideological and political teaching elements into teaching so as to promote the comprehensive development of learners under the new teaching mode. This paper makes a plan for the ideological and political construction of the curriculum of intercultural business communication by analyzing the internal connection between〈Intercultural Business Communication〉and ideological and political education under the background of "Internet +" and the inevitability of their integration.

关 键 词：跨文化商务交际 课程思政 “互联网+” 

分 类 号：G641[文化科学—高等教育学]