基于用户视角的省域景区网站质量测评研究——以125家山东省景区网站为例  

Research on Website Quality Assessment of Provincial Scenic Spots Based on User Perspective——Taking 125 Scenic Spot Websites in Shandong Province as an Example

作　　者：方璐瑶 郭晓宇 牛斌 胡宇娜[1] 

机构地区：[1]鲁东大学商学院,山东烟台264025 [2]济南艺术学校,山东济南250000

出　　处：《大众科技》2022年第2期182-186,共5页Popular Science & Technology

基　　金：国家自然科学基金青年项目(41901171);山东省社会科学规划项目(19BJCJ07);国家级大学生创新创业训练计划项目(S202010451039)。

摘　　要：在旅游业数字化的趋势下,旅游景区官方网站依据其权威性、可靠性和专业性在传递景区信息、打造景区品牌、提升省域旅游经济发展方面起了重要的作用。以用户视角为导向,从用户体验、游客服务、信息资源、性能保障四个评价维度出发,运用层次分析法进行了权重测度,并对山东省125家景区网站进行了测评赋值。结果显示:山东省的景区网站还存有较多不足,内部水平参差不齐,整体上质量提升空间较大;游客服务和信息资源两个维度的提升是促进山东省部分景区网站整体发展的关键。Under the trend of digitalisation of tourism, the official website of scenic spots plays an important role in transmitting scenic spot information, building scenic spot brand and improving the development of provincial tourism economy according to its authority, reliability and professionalism. Guided by the user’s perspective, starting from the four evaluation dimensions of user experience,tourist service, information resources and performance guarantee, this paper uses the analytic hierarchy process to measure the weight, and evaluates 125 scenic spot websites in Shandong province. The results show that there are still many deficiencies in some scenic spot websites in Shandong province, the internal level is uneven, and the overall quality improvement space is large;the promotion of tourist service and information resources is the key to promote the overall development of scenic spot websites in Shandong province.

关 键 词：景区网站 用户视角 质量测评 山东省 层次分析法 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] F590[自动化与计算机技术—计算机科学与技术]