高校党建工作品牌化建设探索与实践  

Exploration and Practice of Brand Construction of Party Building Work in Colleges and Universities

作　　者：王珏 WANG Jue(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)

机构地区：[1]广东农工商职业技术学院财经学院,广东广州510507

出　　处：《广东农工商职业技术学院学报》2022年第1期50-52,70,共4页Journal of Guangdong Agriculture Industry Business Polytechnic

基　　金：2019年广东省高等学校党的建设研究会课题(2019GZ009);广东省党建工作样板支部项目(粤教工委组函〔2020〕13号)。

摘　　要：高校学生党建工作品牌化建设是党建工作的重要组成部分,是全面落实党建引领、立德树人的重要基础和平台。本文以广东农工商职业技术学院财经学院学生党支部的“爱心基金递真情,微爱服务暖人心‘1+2+N+1’”品牌化建设为例,详述支部谋划学生党建特色活动,打造党建工作亮点,以品牌化建设推进基层组织落实党建工作主体责任,进一步增强高校基层组织影响力、吸引力和战斗力,发挥了示范和引领作用,为高校党建工作提供参考。Brand construction of party building for college students is an important part of party building,and is important foundation and platform for comprehensively implementing the guidance of party building and morality education.Taking the brand construction project of"Love Fund Delivers True Feelings,Mirco-love Services Warm People's Hearts 1+2+N+1"in the Student Party Branch of Finance and Economics College of Guangdong AIB Polytechnic as an example,this paper detailed the characteristic activities of student party building and the highlights of party building work,promoted the primary-level organizations to implement the main responsibility of party building work with branding construction,further enhanced the influence,attraction and fighting capacity of primary-level organizations in universities,played a demonstration and leading role,and provided reference for party building in colleges and universities.

关 键 词：党建育人 品牌化建设 爱心基金 微爱服务 

分 类 号：G711[文化科学—职业技术教育学]