出版企业危机管理体系建立研究  

Research on the Establishment of Crisis Management System in Publishing Enterprises

作　　者：牛皓玮 衣凤鹏 Niu Haowei;Yi Fengpeng(School of Economics and Management,Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院经济管理学院,北京102600

出　　处：《北京印刷学院学报》2022年第2期18-21,共4页Journal of Beijing Institute of Graphic Communication

基　　金：北京印刷学院校级项目(项目编号:Eb202007);北京文化产业发展研究院项目(项目编号:ZD2021002)资助。

摘　　要：新冠疫情对出版业造成了较大冲击,出版企业建立科学的危机管理体系势在必行。本文分析出版企业危机管理特征,归纳危机管理类别,进一步构建包括设定、识别、行动、评价、校准五个层次的出版企业危机管理体系。本文为出版企业应对疫情余波、增强危机应对能力提供对策建议,也为出版企业建立长期危机管理体系提供了有益参考。COVID-19 has caused a great impact on the publishing industry,and it is imperative for publishing enterprises to establish a scientific crisis management system.This paper analyzes the characteristics of crisis management of publishing enterprises,summarizes the categories of crisis management,and further builds the crisis management system of publishing enterprises,which includes five levels of setting,identification,action,evaluation and calibration.It also provides useful reference for publishing enterprises to establish a long-term crisis management system.

关 键 词：出版企业 危机管理 危机管理体系建立 

分 类 号：F272[经济管理—企业管理]