家具电商发展的现实困境及科学化路径研究  

Research on the Realistic Predicament and Scientifi c Path of Furniture E-commerce Development

作　　者：刘紫瑶 胡若痴[1] Liu Ziyao;Hu Ruochi

机构地区：[1]对外经济贸易大学国际经济研究院,北京100029

出　　处：《家具与室内装饰》2022年第3期40-44,共5页Furniture & Interior Design

基　　金：国家社会科学基金项目“我国先进制造业与现代服务业融合水平测度及模式”(20BJY093)。

摘　　要：随着“后疫情”的持续,以及物联网的不断成熟特别是5G技术的推广与深化,家具行业也迈进了电商时代。电子商务的介入,有助于提高品牌曝光度、降低消费和运营成本、推动家具营销国际化。受制于家具产品和产业的特殊性,目前家具电子商务还面临着消费者高品质线上体验成本较高、物流模式改变引发新的安全风险、各方利益有待进一步协调理顺等方面的困境。走出这一现实困境,需要我们搞好大数据调研,精准做好家具营销参谋;构建家具区块链,实现一体化管理科学化;线上线下O2O有机结合,优化消费者体验环境。With the continuation of "post-epidemic" and the continuous maturity of the Internet of Things, especially the promotion and deepening of 5G technology, the furniture industry has also entered the era of e-commerce. The involvement of e-commerce helps to improve brand exposure, reduce consumption and operating costs, and promote the internationalization of furniture marketing. Restricted by the particularity of furniture products and the industry, the current furniture e-commerce is still facing the dilemma of high cost of consumers’ high-quality online experience, new security risks caused by the change of logistics mode, and further coordination of interests of all parties. In order to get out of this real dilemma, we need to do a good job in big data research and furniture marketing consultant specifically, build furniture blockchain to realize scientific integrated management, and make an organic combination of online and offline commerce to optimize the consumer experience environment.

关 键 词：家具电商 后疫情 区块链 O2O 

分 类 号：TS664.01[轻工技术与工程] TU238.2[建筑科学—建筑设计及理论]