浅析当前我国汽车网络营销问题及改进策略  

Analysis of the Current Problems and Improvement Strategies of Automobile Network Marketing in China

作　　者：陈耿莉 Chen Gengli

机构地区：[1]长春工业大学,吉林省长春市130012

出　　处：《时代汽车》2022年第8期177-178,共2页Auto Time

摘　　要：随着人们生活水平的不断提高,汽车已渐渐在人们的生活中占据重要地位。目前正值移动互联网高速发展的信息时代,车企在传统营销方式的基础上要紧跟时代浪潮,不断拓展汽车网络营销方式,提升营销水平。目前,国内汽车网络营销方式和效果良莠不齐。本文旨在梳理当前我国汽车行业网络营销中的问题,并分析改进策略。With the continuous improvement of people’s living standards,cars have gradually occupied an important position in people’s life.At present,in the information age of the rapid development of mobile Internet,automobile enterprises should keep up with the tide of the times on the basis of traditional marketing methods,constantly expand automobile network marketing methods and improve marketing level.At present,the domestic automobile network marketing methods and effects are mixed.This paper aims to sort out the problems in the current network marketing of China’s automobile industry,and analyze the improvement strategies.

关 键 词：汽车 网络营销 策略改进 

分 类 号：F27[经济管理—企业管理]