第三人效应对个体隐私保护行为的影响机制研究——来自PLS与fsQCA的研究发现  

Study on the Influence Mechanism of the Third-Person Effect (TPE) on Privacy Protection Behavior: Findings from PLS and fsQCA

作　　者：李洁 吴杰浩 Li Jie;Wu Jiehao(School of Public Affairs and Administration University of Electronic Science and Technology of China,Chengdu Sichuan 611731;European Languages and Cultures Beijing Foreign Studies University,Beijing 100089)

机构地区：[1]电子科技大学公共管理学院,四川成都611731 [2]北京外国语大学欧洲语言文化学院,北京100089

出　　处：《情报探索》2022年第4期28-38,共11页Information Research

基　　金：中央高校基本科研业务费基础研究项目“人工智能应用背景下政府数据开放能力研究:理论建构与经验证据”(项目编号:ZYGX2020FRJH003);四川省哲学社会科学重点研究基地区域公共管理信息化研究中心项目“突发公共卫生事件背景下政府数据治理能力评价研究”(项目编号:QGXH20-08)成果之一。

摘　　要：[目的/意义]探索第三人效应对隐私保护行为的影响,为加强个体隐私保护行为提供参考。[方法/过程]运用偏最小二乘法(PLS)对477份样本进行分析,探讨第三人效应认知对隐私保护行为的影响机制,分析隐私素养的调节作用;再通过模糊集定性比较分析方法(fs/QCA)探究触发隐私保护行为的必要条件。[结果/结论]个体对网络隐私问题存在第三人效应认知;第三人效应认知通过感知风险正向影响隐私保护行为,通过感知信息控制负向影响隐私保护行为;隐私素养正向调节感知风险与隐私保护行为的关系,负向调节感知收益、感知信息控制与隐私保护行为的关系;第三人效应认知、感知风险、感知信息控制和隐私素养四个条件是触发隐私保护行为的必要条件,有两种条件组态可以引起高水平隐私保护行为。[Purpose/significance]The purpose is to explore the impact of third-person Effect(TPE)on privacy protection and to provide reference for how to improve individual privacy protection behavior.[Method/process]Firstly the paper uses partial least squares(PLS)to analyze 477 questionnaires to discuss the influence mechanism of third-person perception on privacy protection behavior and analyzes the regulating effect of privacy literacy.Secondly the paper uses the fuzzy set qualitative comparative analysis to explore the necessary conditions that lead to privacy protection behavior.[Result/conclusion]It is found that individuals have third-person perception on Internet privacy security and that third-person perception positively affects privacy protection behavior through perceived risk but negatively affects privacy protection behavior through perceived information control.It also found that privacy literacy positively moderates the relationship between perceived risk and privacy protection behavior but negatively moderates the relationship between perceived benefit perceived information control and privacy protection behavior.In addition the study found that the four conditions of third-person perception perceived risk perceived information control and privacy literacy are necessary conditions for triggering privacy protection behaviors.There are two condition configurations that can cause high-level privacy protection behaviors.

关 键 词：隐私保护 第三人效应 感知风险 感知收益 感知信息控制 隐私素养 

分 类 号：G206[文化科学—传播学]