企业机会窗口打开过程:基于组织警觉的案例研究  

The Opening Process of Opportunity Windows:A Case Study Based on Organizational Alertness

作　　者：胡海波[1] 毛纯兵 卢海涛 费梅菊 胡宇辰[1] Hu Haibo;Mao Chunbing;Lu Haitao;Fei Meiju;Hu Yuchen(School of Business Administration,Jiangxi University of Finance and Economics,Nanchang 330032)

机构地区：[1]江西财经大学工商管理学院,南昌330032

出　　处：《管理评论》2022年第1期228-241,共14页Management Review

基　　金：国家自然科学基金项目(71763008);国家社会科学基金项目(15BGL033);江西省研究生创新专项资金项目(YC2019-S198);国家留学基金项目(201908360384)。

摘　　要：危机情境下,企业能否对潜在机会产生警觉,并将此转化为机会窗口,已成为企业在危机中获得生存和发展的关键。本文基于对易招标的案例分析,探索了危机情境下机会窗口的打开过程以及组织警觉对机会窗口打开的影响机制。研究发现:(1)组织警觉产生的单向匹配机制影响技术机会窗口和制度机会窗口的打开,双向匹配机制影响需求机会窗口的打开;(2)危机情境下,三类机会窗口打开的关键分别为内升、外联和内外互动;(3)危机情境下,机会窗口的打开以匹配理论为基础,组织行为以主动为主,三类机会窗口存在一定的打开次序,即在市场机会窗口打开基础上,打开技术机会窗口,最终打开制度机会窗口。Under the crisis situation,whether an enterprise can be alert to the potential opportunities and turn it into opportunity window has become a key for the enterprise to survive crisis.Based on the case study of Ebidding,this paper explores the opening process of opportunity window in crisis situation and the influence mechanism of organizational alertness on the opening of windows of opportunity.The results show that:(1)the one-way matching mechanism generated by organizational alertness affects the opening of technological window of opportunity and institutional window of opportunity,and the two-way matching mechanism affects the opening of demand window of opportunity;(2)in crisis situation,the key to opening the three kinds of windows of opportunity are internal promotion,external connection and internal and external interaction;(3)in crisis situation,the opening of opportunity window is based on the matching theory,and the main organizational behavior is initiative.The three kinds of opportunity window are to be opened in a certain order,that is,firstly,the technological window of opportunity,secondly,the institutional window of opportunity,and finally the demand window of opportunity.

关 键 词：潜在机会 机会窗口 组织警觉 打开过程 

分 类 号：F272[经济管理—企业管理]