基于课程思政导向下市场营销观的构建探索  

Explorations on the Establishment of Marketing Concept Under the Guidance of Ideology and Politics

作　　者：朱万红 朱晨鹏 ZHU Wanhong;ZHU Chenpeng(School of Economics and Management, Luoyang Insititute of Science and Technology, Luoyang 471023, China;School of Marxism, China University of Mining and Technology, Beijing 100083, China)

机构地区：[1]洛阳理工学院经济与管理学院,河南洛阳471023 [2]中国矿业大学马克思主义学院,北京100083

出　　处：《洛阳理工学院学报（社会科学版）》2022年第2期93-96,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

摘　　要：市场营销学的课程思政有利于解决营销专业学生为谁服务的问题,有利于提升营销活动的竞争力,有利于学生赢得精彩的人生。树立正确的市场营销观是学好市场营销学的关键,是市场营销学课程思政的最佳切入点。在营销观的教学中,要突出以人民为中心的党的执政理念,将“全心全意为人民服务”“人民对美好生活的向往”“群众路线”融入现代营销观的教育之中,构建社会主义营销观,从而培养为社会主义市场经济服务的优秀营销者。The course of marketing integrating the concept of ideology and politics is helpful to solve the problem of serving whom,and it also is beneficial to enhance the competitiveness of marketing activities,additionally it is beneficial for students to live a colorful life.The concept of marketing is the key to learning marketing subject well and the best entry to the ideological and political thinking of marketing subject.In the teaching of marketing concept,the lecturers should highlight the party′s standpoint of considering the people′s interest as the center of its policy and integrate the public servants′consciousness of"serving the people heart and soul","satisfying people′s yearning for a better life"and the view of"adhering to the party′s mass line"into the education of modern marketing concept so as to cultivate tens of thousands of excellent marketers for the better development of socialist market economy.

关 键 词：课程思政 市场营销学 市场营销观 

分 类 号：G420[文化科学—课程与教学论]