大学图书馆高品质视觉传播初探——以北京大学图书馆的“尚美创新”实践为例  

A First Look at High-Quality Visual Communication in University Libraries—Taking the Practice of“Shangmei Innovation”at Peking University Library as an Example

作　　者：祝帅[1,2] 陈建龙 Zhu Shuai;Chen Jianlong

机构地区：[1]北京大学新闻与传播学院,北京100871 [2]北京大学图书馆,北京100871

出　　处：《大学图书馆学报》2022年第2期20-26,共7页Journal of Academic Libraries

摘　　要：视觉传播已经日益成为大学图书馆现代化转型发展过程中的重要工作之一,它既是对用户视觉信息需求的一种回应,也是落实大学图书馆美育功能的一个重要场域。此文以北京大学图书馆近期一系列创新实践为例,对大学图书馆视觉传播的历史、理论与实践中的若干问题展开探讨,并对大学图书馆视觉传播工作的创新发展提出建议。Visual communication has increasingly become one of the important tasks in the process of modernization and transformation of university libraries.It is both a response to the visual information needs of users,and an important aspect of the aesthetic education function of university libraries.Taking a series of recent innovative practices of Peking University Library as an example,this paper discusses some issues in the history,theory and practice of visual communication in university libraries,and makes suggestions for the innovative development of visual communication in university libraries.

关 键 词：大学图书馆 视觉传播 艺术设计 美育 信息服务 

分 类 号：G251[文化科学—图书馆学]