论数字传播时代身体符号的生产与消费--基于消费主义视角  

The Production and Consumption of Body Symbols in the Digital Communication Era:Based on the Perspective of Consumerism

作　　者：奚路阳[1] XI Lu-yang(School of Communication,Huaiyin Normal University,Huaian 223300,China)

机构地区：[1]淮阴师范学院传媒学院,江苏淮安223300

出　　处：《编辑之友》2022年第2期51-55,共5页Editorial Friend

摘　　要：身体总是处于特定时代下的社会关系中,难以超脱支配生产关系的生产方式。消费主义笼罩下的数字传播时代,媒介技术的发展以及资本对身体的深度开发与生产,使得身体成为一种商品符号并构成了生产和消费的新场域。当前网络媒介中所呈现出的身体作为一种超真实拟像,去面孔化和碎片化构成了其主要特征。而在身体符号的具体消费中,个体一方面以虚拟在场的身体凝视实现对他者的身体消费,构建自身的主体认同并获得替代性满足;另一方面个体同时也将身体符号的自我消费作为一种社交货币获取社会资本。与此同时,在资本主导的与媒介、大众共谋的审美与生产逻辑下,身体不仅在商业传播中作为生产要素成为注意力聚集与变现的重要载体,本身也构成被生产和开发的对象,成为资本新的生产分工。The body is always in social relations in a specific era,and it is difficult to get rid of the production mode that governs the production relationship.In the era of digital communication in the shadow of consumerism,the development of media technology and the capital’s deep development and production concerning the body have made the body a commodity-sign and constitute a new field of production and consumption.At present,the body presented in the network media is a kind of surreal simulacrum,and the invisibility of faces and fragmentation are the main features.In the specific consumption of body symbols,on the one hand,the individual achieves the body consumption of the other with the body gaze of virtual presence,and then constructs their own subject identity and obtain alternative satisfaction;on the other hand,individuals also use the self-consumption of body symbols as a social currency to obtain social capital.At the same time,when the capital led aesthetic and production logic collide with the media and the public,the body is not only a production factor in commercial communication,which becomes an important carrier of attention gathering and realization,but also constitutes the object of production and development which becomes the new division of production of capital.

关 键 词：数字传播时代 身体符号 生产与消费 消费主义 

分 类 号：G206[文化科学—传播学]