Research on the Communication Mechanism of Online Rumors Under the Empowerment of New Media Technology-Take the“Nabobess Having an Affair With Courier”Rumor Incident as an Example  

作　　者：WANG Ruozhou 

机构地区：[1]East China Normal University,Shanghai,China

出　　处：《Psychology Research》2022年第4期208-217,共10页心理学研究：英文版

摘　　要：As new media communication becomes popular and the technological threshold of personal expression has been lowered,the phenomenon of online rumors has also emerged with new communication characteristics as individuals are continuously empowered to communicate.This paper quantifies a rumor spreading event from 2020 to 2021 that generated a lot of discussion.Using a content analysis approach,we examined how different subjects in the online public opinion chaos have influenced the spreading process of the event,and used the study of online rumor spreading mechanism to gain insight into the public opinion governance in the new media era.The study found that media platforms,the parties involved,and the general public as important participants have fully utilized the voice channel of the online communication platform to play a role behind the rumor event.

关 键 词：new media technology empowerment online rumors rumor-spreading mechanism 

分 类 号：R73[医药卫生—肿瘤]