四级联赛背景下校园体育市场化开发路径研究  

Research on the Development Path of Campus Sports Marketization under the Background of Four-level League

作　　者：毋张明 Wu Zhangming(Suzhou City University,Suzhou Jiangsu 215104,China)

机构地区：[1]苏州城市学院,江苏苏州215104

出　　处：《武术研究》2022年第4期135-137,共3页Wushu Studies

基　　金：2021年度江苏省高校哲学社会科学研究专题项目,大型体育赛事在高校思想政治教育中的作用与发挥研究,编号:2021SJB1260;2021年度苏州市体育局体育科研局管课题,四级联赛背景下校园体育市场化开发研究,编号:TY2021-315。

摘　　要：随着近年来工作的不断深入,以学校为单位的四级联赛体系建设取得了一定的成绩,但同时也面临诸多困境。文章结合国家政策以及具体实践情况,从四级联赛的建设背景,以及在此背景下校园体育市场化的开发价值、现状与不足、开发路径三个方面进行层层深入的、系统的研究,探索新时代学校体育工作如何改变固有思维,主动推倒围墙走向社会与市场。With the continuous deepening of work in recent years,the school-based four-level league system construction has achieved certain results,at the same time,it is also facing many difficulties.This research combines national policies and specific practices.From the construction background of the four-level league,as well as the development value,current situation and shortcomings of the campus sports market under this background,and the development path,carry out in-depth and systematic research.Explore how to change the inherent thinking of school physical education in the new era,and taking the initiative to push down the “wall” that moving towards the society and market.

关 键 词：四级联赛 学校体育 校园体育市场化 开发路径 

分 类 号：G85[文化科学—民族体育]