商业银行贵宾理财业务客户关系价值评估研究——以某银行为例  

Research on Customer Relationship Value Evaluation of VIP Banking Business——Take A Bank as an Example

作　　者：郝云洁 Hao Yunjie(Yancheng Institute Of Technolog,Yancheng 224007)

机构地区：[1]盐城工学院,盐城224007

出　　处：《中国资产评估》2022年第2期49-53,共5页Appraisal Journal of China

摘　　要：随着经济的发展,家庭财富的增加,民众理财意识的增强,银行理财业务需求不断扩大。银行贵宾理财业务为客户提供高端服务的同时,为银行带来可观收益,其中客户关系发挥着重要作用。针对当前对客户关系的研究主要集中在定性层面的实际,运用收益法进行评估,以求量化研究。最后,阐述维系客户关系的重要性,同时指出后疫情时代,互联网贵宾理财业务是未来发展方向,为客户关系管理带来新的机遇与挑战。with the development of economy, the increase of family wealth and the enhancement of people’s awareness of financial management, the demand of bank financial management business is expanding. Bank VIP financial services provide high-end services for customers, but also bring considerable profits for the bank, in which customer relationship plays an important role. In view of the fact that the current research on customer relationship mainly focuses on the qualitative level, this paper uses the income method to evaluate in order to make quantitative research. Finally, this paper expounds the importance of maintaining customer relationship, and points out that in the post epidemic era, Internet VIP financing business is the future development direction, which brings new opportunities and challenges to customer relationship management.

关 键 词：贵宾理财业务 客户关系 价值评估 

分 类 号：F275[经济管理—企业管理]