浅析汉服出圈对粤港澳大湾区文化认同的情感调适路径  

Analysis of the Cultural Influence of the Hanfu Trend to the Cultural Identity of the GuangdongHong Kong-Macao Greater Bay Area(the GBA)

作　　者：赵远方 张雅雯 Zhao Yuanfang;Zhang Yawen

机构地区：[1]深圳大学艺术学部美术与设计学院

出　　处：《服装设计师》2022年第5期82-88,共7页Fashion China

基　　金：广东省哲学社会科学规划2021年度青年项目(项目编号:GD21YYS06)。

摘　　要：随着数字技术的发展,新媒体时代引发了粤港澳大湾区共同体建设的新困境,就湾区城市表征来看,屡屡出现矛盾冲突与暴力事件让城市共同体建设受阻,深度探究其内在肌理,则是我们亟须重视的湾区文明弹性失衡。湾区建设可以从积极打造叙事平台、构建独特文化符号、开展分众化传播入手,让鲜明的汉服文化符号从“情感按摩”慢慢引起“情感共振”,再逐步过渡到湾区青年自发的情感传承,为城市共同体建设破局提供关键路径。With the development of digital technology,the era of new media has triggered a new dilemma in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area(the GBA)community.From the perspective of the urban representation of the GBA,the repeated conflicts and violent incidents have hindered the construction of the urban community.In-depth exploration of its inner reason is the imbalance of cultural resilience in the GBA that we urgently need to pay attention to.The construction of the Bay Area can start by actively creating a narrative platform,constructing unique cultural symbols,and launching massfocused communication,which allows the distinctive cultural symbols of Hanfu to gradually cause"emotional resonance"from"emotional massage",and then to the spontaneous emotional inheritance of young people in the GBA.This will eventually provide a critical path for the construction of the urban community.

关 键 词：汉服出圈 文化认同 情感调适 粤港澳命运共同体 

分 类 号：G63[文化科学—教育学]