基于目标规划的企业产销算法模型研究及其应用  

Research and Application of Enterprise Production and Sales Algorithm Model Based on Goal Planning

作　　者：黄如兵[1] 田凯 HUANG Ru-bing;TIAN Kai(Anhui Vocational and Technical College,Hefei 230011,China;ChangXin Memory Technologies Inc.,Hefei 230009,China)

机构地区：[1]安徽职业技术学院,安徽合肥230011 [2]长鑫存储技术有限公司,安徽合肥230009

出　　处：《兰州文理学院学报（自然科学版）》2022年第2期28-35,共8页Journal of Lanzhou University of Arts and Science(Natural Sciences)

基　　金：安徽省高校自然科学研究一般项目(KJ2018B0001);安徽高校自然科学研究项目重点项目(KJ2020A1040);全国社会科学发展研究项目(2020QSK031);校提质培优项目(2021xjtzpy_109)。

摘　　要：根据企业产品的生产、销售模式,分析公司与销售部门之间的利益关系,分别建立了满足公司和销售部利益的企业生产、销售模型.使用Matlab软件对产品成本、销售额、销售产品经费以及上缴给公司利润等数据进行函数拟合,建立了相应的函数关系式,运用非线性单一目标规划的方法,建立了公司利润最大算法模型.由已建立的营销部利润的函数关系式,并结合已建立的公司利润函数关系式,引入公司利润和营销部利润权重系数,运用非线性多目标规划的方法,建立了公司与营销部利益均衡化算法模型.通过对HY电器公司2021年生产能力及销售模型的分析,使用Lingo软件分别求解模型,设计出该企业在公司利润最大时和公司与营销部利润均衡化时的生产、销售方案.According to the production and sales model of enterprise products,the interest relationship between the company and the sales department was analyzed,and a production and sales model meeting the interests of the company and the sales department was established.Matlab software was used to fit the data of product cost,sales,sales product expenses,and profit turned over to the company and the corresponding function relationship was established.Using the method of non-linear single-objective programming,the company’s profit maximization algorithm model was established.Based on the established functional relationship of the marketing department’s profit,combined with the established company’s profit function relationship,the company’s profit and the marketing department’s profit weight coefficient were introduced,and the method of non-linear multi-objective planning was used to establish an optimized algorithm balance model of interests between the company and the marketing department.Through the analysis of the production capacity and sales model of HY Electric Company in 2021,Lingo software was used to solve the models separately,and the production and sales plans for the company when the company’s profit was the largest and the profit of the company and the marketing department is balanced.

关 键 词：产销管理多目标规划 算法模型 MATLAB 

分 类 号：O29[理学—应用数学]