近年我国纪录片年轻化现象观察和思考  

Observation and Consideration on the Youth-oriented ofthe Chinese Documentaries in Recent Years

作　　者：王晓宇[1] WANG Xiaoyu(College of Media,Xinyang Normal University,Xinyang 464000,China)

机构地区：[1]信阳师范学院传媒学院,河南信阳464000

出　　处：《信阳师范学院学报（哲学社会科学版）》2022年第3期109-115,共7页Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社科基金项目(19CMZ028);河南省教育厅人文社科项目(2019-ZZJH-592)。

摘　　要：“年轻化”是近年出现在我国纪录片领域的一种以年轻受众为目标人群的精准传播策略。我国纪录片年轻化探索覆盖了纪录片的生产、内容、传播等层面,但发展并不均衡,生产层和传播层日臻成熟,内容层相对滞后,特别是选题空间存在窄化问题,思想价值存在内卷和浅泛倾向。其原因在于一些纪录片对年轻受众的理解不够深入全面,选题思路不够开阔,创作过于依靠受众表层需求和技术、技巧驱动。基于此,纪录片年轻化探索应立足当代年轻人的社会文化心理,深入发掘其关注的公共领域,遵循其“解释和理解”世界的创作思路,深化观察与描述世界的路径。Youth-oriented is a kind of accurate communication phenomenon targeting young audience that appears in the documentary field in China in recent years.On the whole,its exploration is carried out in all directions,covering the production layer,content layer and communication layer of documentary.But the development is not balanced,the production layer and the communication layer are getting mature,the content layer is relatively lagging behind.Especially the space of topic selection has the risk of narrowing,and the ideological value has the tendency of introversion and shallow generalization,since some documentaries do not have an in-depth and comprehensive understanding of the young audience,or an open mind to grasp the universality,and their creation is driven by the audience's superficial needs and technical skills.Based on this,this paper believes that the in-depth exploration of contemporary young people's social and cultural psychology in the public sphere of their concern and attention to the interpretation and understanding of the world creative ideas is conducive to the young documentary to complement the shortcomings.

关 键 词：纪录片 年轻化 精准传播 

分 类 号：J952[艺术—电影电视艺术]