身份、记忆、遗产:5G时代历史名人短视频传播的文化图景——以李冰为例  

Identity,Memory and Heritage:Cultural Picture of Short Video Communication of Historical Celebrities in 5G Era——Taking Li Bing as an Example

作　　者：苏畅[1] Su Chang(College of Communication Science and Art,Chengdu University of Technology,Chengdu 610059,Sichuan,China)

机构地区：[1]成都理工大学传播科学与艺术学院,四川成都610059

出　　处：《学术探索》2022年第4期123-129,共7页Academic Exploration

基　　金：2020年四川省社会科学重点研究基地李冰研究中心项目(LBYJ2020-007)。

摘　　要：短视频平台对传统文化的再演绎,庶几成为一种文化传播现象。5G时代短视频的高清、沉浸、互动等特点和趋势,形成技术与文化张力的传播空间,也为传统文化传播找到全新途径。在5G及短视频技术发展的基础上,基于“身份”“记忆”与“遗产”三个文化侧面,聚焦历史名人短视频传播,思考历史名人文化在传播内容与方式上的革新,以期能为讲好中国历史名人故事,推动中华传统文化传承与发展有所助益与启示。Nowadays,the reinterpretation of traditional culture on short video platform has become a phenomenon of cultural communication.The characteristics and trends of high definition,immersion and interaction of short video in 5G era form a communication space of technology and cultural tension,and also find a new way for the communication of traditional culture.Based on the development of 5G and short video technology,this paper explores the short video communication of historical celebrities and the innovation of historical celebrity culture in communication content and mode from the three cultural aspects of “identity”,“memory” and “heritage”,so as to help and enlighten the story-telling of Chinese historical celebrities and teh promotion of the inheritance and development of Chinese traditional culture.

关 键 词：历史名人 短视频传播 5G 传统文化 李冰 

分 类 号：G122[文化科学]