不同决策下考虑产品质量差异的供应链生产决策研究  

Study on Secondary Supply Chain Production Decision Considering Product Quality Difference Under Different Decision

作　　者：胡文婷 王凤莲[1] HU Wenting;WANG Fenglian(School of Economics and Management,Anhui Polytechnic University,Wuhu 241000,China)

机构地区：[1]安徽工程大学经济与管理学院,安徽芜湖241000

出　　处：《安徽工程大学学报》2022年第2期68-76,94,共10页Journal of Anhui Polytechnic University

基　　金：教育部人文社科基金资助项目(21YJC630130);安徽省自然科学青年基金资助项目(2008085QG346);安徽省教育厅2020年度高校优秀拔尖人才培育基金资助项目(GXGWFX2020006);安徽工程大学国家自然科学预研基金资助项目(2019YYZR07)。

摘　　要：为提高供应链决策效率,考虑产品质量差异,研究由单个零售商、两个分别生产普通产品和高质量产品的制造商构成的二级供应链,结合Stackelberg博弈,建立不同决策情形下高质量产品补贴水平、质量投资水平与利润的关系模型,并进行数值仿真模拟。研究发现,集中决策情形下,补贴水平与普通产品定价无关,与高质量产品定价为负向关系;分散决策情形下,补贴水平与两种产品批发价、定价和普通产品制造商利润为负向关系,与系统供应链利润、高质量产品制造商利润和零售商利润为正向关系;两种决策情形下,质量投资水平与产品定价、产品批发价、普通产品制造商利润和零售商利润均为正向影响关系,与系统供应链和高质量产品制造商利润为倒“U”形关系,且集中决策下两种产品价格总体上低于分散决策情形。In order to improve the efficiency of supply chain decision-making,the paper studies a two-level supply chain composed of a single retailer and two manufacturers who produce ordinary products and high-quality products respectively,considering the difference of product quality.Based on the Stackelberg game,the paper establishes the relationship model of high-quality product subsidy level,quality investment level and profit under different decision-making situations,and carries out numerical simulation.It is found that in the case of centralized decision-making,the subsidy level has nothing to do with the pricing of ordinary products,but has a negative relationship with the pricing of high-quality products.In the case of decentralized decision-making,the subsidy level has a negative relationship with wholesale price,pricing and manufacturer’s profit of ordinary products,and a positive relationship with system supply chain profit,manufacturer’s profit of high-quality products and retailer’s profit.Under the two decision-making situations,the level of quality investment has a positive relationship with product pricing,wholesale price,manufacturer’s profit and retailer’s profit of ordinary products,and an inverted U-shaped relationship with system supply chain and manufacturer’s profit of high-quality products,and the prices of the two products under centralized decision-making are generally lower than those under decentralized decision-making.

关 键 词：二级供应链 补贴水平 质量投资水平 STACKELBERG博弈 供应链生产决策 

分 类 号：F272.3[经济管理—企业管理]