企业竞争战略的博弈分析  

The Game Analysis of the Competitive Strategy of Industry

作　　者：郭振伟[1] 张荣荣 Guo Zhenwei;Zhang Rongrong(School of Economics,Harbin Normal University,Harbin Heilongjiang 150080;Leshan vocational and Technical College,Leshan Sichuan 614000)

机构地区：[1]哈尔滨师范大学经济学院,黑龙江哈尔滨150080 [2]乐山职业技术学院,四川乐山614000

出　　处：《对外经贸》2022年第4期110-112,共3页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：现代企业之间的竞争愈演愈烈。谁了解市场、谁对竞争对手了解的更多,谁就占有先机,谁就可能在竞争中处于优势。分析竞争对手对于企业战略管理来说尤其重要。企业应根据竞争对手的多寡、市场规模的不同,针对不同的市场情况与自身条件进行战略选择。Competition is growing among modern enterprises. Who understands the market, knows more about competitors, has the initial opportunity, who may be in a dominant position in the competition. Therefore, analysis of competitors for enterprise strategic management is particularly important. Enterprises should choose their strategies according to the size of the competitors and market, based on profit, different market conditions and their own conditions.

关 键 词：战略管理 成本领先战略 差别化战略 博弈论 

分 类 号：F270[经济管理—企业管理]