新媒体背景下高校招生宣传的问题与对策探析  

Problems and Countermeasures of College Enrollment Publicity Under the Background of New Media

作　　者：王星[1] 刘振中[1] 付孝泉[1] WANG Xing;LIU Zhenzhong;FU Xiaoquan(Admissions Office of University of South China,Hengyang,Hunan Province,421001 China)

机构地区：[1]南华大学招生处,湖南衡阳421001

出　　处：《科技资讯》2022年第7期239-241,共3页Science & Technology Information

基　　金：南华大学教学改革与研究重点委托项目《新高考改革下高校招生、培养、就业联动机制研究与实践》(项目编号:2022ZW-XJG01)。

摘　　要：新媒体背景下的高校招生宣传工作旨在以服务考生为本,以诚信为原则,帮助考生把握招生政策、填好高考志愿、报考心仪大学、选择理想专业、成就精彩人生。现阶段,高校新媒体招生宣传存在主要问题是对新媒体招生宣传重要性认识不清、有效宣传时段过于集中、人力管理跟不上新媒体技术。该文针对以上问题展开分析,并提出了解决对策。The college enrollment Publicity under the background of new media aims to serve candidates and take integrity as the principle to help candidates grasp the enrollment policy,fill in the college entrance examination volunteer,apply for the favorite university,choose the ideal major and achieve a wonderful life.At this stage,the main problems of new media enrollment publicity in Colleges and universities are unclear understanding of the importance of new media enrollment publicity,too concentrated effective publicity period,and human management can not keep up with new media technology.This paper analyzes the above problems and puts forward countermeasures.

关 键 词：新媒体 招生宣传 问题 对策 

分 类 号：G473.2[文化科学—教育学]