具身视角下的西藏旅游目的地意象研究  

A Study on the Tourist Destination Image of Tibet from the Perspective of Embodiment

作　　者：林源源[1] 邵佳瑞 LIN Yuan-yuan;SHAO Jia-rui(School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210046)

机构地区：[1]南京财经大学工商管理学院,江苏南京210046

出　　处：《西藏大学学报（社会科学版）》2022年第1期198-205,共8页Journal of Tibet University

基　　金：2018年度国家自然科学基金青年项目“基于共享体验的旅游者忠诚度研究:理论拓展与实证检验”阶段性成果,项目号:71704072。

摘　　要：目的地意象的形成是一个复杂的社会建构过程。基于西藏网络游记文本,采用建构主义扎根理论的方法,探索具身视角下的西藏旅游目的地意象。认为自然资源、人文资源、旅游活动、旅游功能、旅游环境、具身感知、意动意象是游客感知到的西藏旅游目的地意象的主要要素;西藏旅游目的地意象的形成本质上是一种具身化的目的地意象生成途径,研究识别的各主类属均可围绕该核心范畴展开;具身化的目的地意象的生成具有历时性特征,基本遵循“游前想象、神往-游中具身感知-游后情感升华”的基本架构动态变化。The formation of destination image is a complex process of social construction.Based on the online travel notes of Tibet,this article explores the destination image of Tibet from the perspective of embodiment with the method of constructivism grounded theory.It is believed that natural resources,cultural resources,tourism activities,tourism functions,tourism environment,embodied perception and idealized image are the main elements of tourist destination image of Tibet perceived by tourists.The formation of the tourist destination image of Tibet is in essence a kind of embodied destination image formation.The main categories identified in the study can be developed around this core category.The formation of embodied destination images has diachronic characteristics,and basically follows the dynamic changes in a basic framework:"imagination and longing before travel-embodied perception during travel-sublimation of emotion after travel".

关 键 词：西藏 目的地意象 具身 扎根理论 

分 类 号：F592.7[经济管理—旅游管理]