企业数字化转型实现机制研究:公司创业视角  

Research on the Realization Mechanism of Enterprise Digital Transformation:Based on the Perspective of Corporate Entrepreneurship

作　　者：白全民 张旭[1] 张茹莹 王金颖 Bai Quanmin;Zhang Xu;Zhang Ruying;Wang Jinying(Qilu University of Technology(Shandong Academy of Sciences)Shandong Institute of Science and Technology Development Strategy,Jinan 250014,China)

机构地区：[1]齐鲁工业大学(山东省科学院)山东省科技发展战略研究所,山东济南250014

出　　处：《创新科技》2022年第4期43-53,共11页Innovation science and technology

基　　金：国家社会科学基金“延展认知的合理性及其实践转向”(20FZXB064);山东省高等学校青创科技支持计划“智能时代的产业变革:技术、制度与创业导向”(2020RWG009);山东省重点研发计划(软科学项目)重点项目“山东省鼓励创新、宽容失败的科技改革创新容错机制研究”(2021RZB01004)。

摘　　要：探究企业数字化转型的实现机制,在当前大力发展数字经济的背景下具有极其重要的理论价值和现实意义。基于公司创业理论研究框架,利用我国企业的现实案例,通过改进后的“最大差异的信息饱和法”,从面临情境、转型行为及路径、转型成效3个方面系统研究了我国企业数字化转型的实现机制,得出以下3个结论:(1)我国企业数字化转型面临的情境与国外存在一定差异,行为触发机制是推动企业转型的关键因素;(2)企业数字化转型行为及路径比公司创业理论的内容更丰富,且各维度间存在较为清晰的推进逻辑;(3)企业数字化转型基本可以破解传统经营困境,但也给企业带来一系列非预期收益或影响。最后指出,仍需要利用定性与定量相结合的方法对该领域进行更为细致的研究,以丰富本文构建的基于公司创业理论的企业数字化转型研究框架。Under the background of vigorously promoting the digital transformation of enterprises at home and abroad,Chinese enterprises have not undergone the large-scale and indepth transformation as expected,and some enterprises even fall into the dilemma of"waiting for death without transformation,but seeking death with transformation",presenting the situation of"hot and cold enterprises".Therefore,it is particularly necessary to study the realization mechanism of enterprise digital transformation from the micro level.On the one hand,it can provide a practical guiding framework for the digital transformation of enterprises,and on the other hand,it can further enrich the theory of corporate entrepreneurship under the background of digitalization.Based on literature review,practical practice and theoretical framework of corporate entrepreneurship,three core issues that need to be further explored are determined.By means of the"maximum difference information saturation method",and combining the three-level coding method of grounded theory,based on company business perspective,from three dimensions of facing situation,transformation behavior and path,transformation effect,systematic qualitative study are conducted on the cases of digital transformation of Chinese enterprises obtained by direct and indirect means and the general research framework enterprise digital transformation is summarized.Results and conclusions are as following:(1)Different from the digital technology-driven transformation in developed countries,Chinese enterprises are facing a more complex situation,which is mainly reflected in the superposition of multiple factors such as overcapacity,consumption upgrading and technological breakthrough,which has a huge impact on the traditional mode of production and operation;The awakening of entrepreneurs is not a sufficient condition to carry out digital transformation,but also needs a certain trigger mechanism to promote enterprises to really start the transformation action,which is to further enrich the theory

关 键 词：公司创业 数字化转型 实现机制 最大差异的信息饱和法 

分 类 号：F270.7[经济管理—企业管理]