基于鲜活水产品易逝性特性的配送策略分析  

Distribution Strategy Analysis Considering Perishable Characteristics of Fresh Aquatic Products

作　　者：杜其光[1,2] 李慕菡 宋春风 DU Qi-guang;LI Mu-han;SONG Chun-feng(College of Management and Economics,Tianjin University,Tianjin 300072,China;College of Economics and Management,Tianjin Agricultural University,Tianjin 300384,China)

机构地区：[1]天津大学管理与经济学部,天津300072 [2]天津农学院经济管理学院,天津300384

出　　处：《大连民族大学学报》2022年第2期136-139,共4页Journal of Dalian Minzu University

基　　金：国家自然科学基金项目(71472134);天津市海水养殖产业技术体系创新团队项目(ITTMRS 2021013)。

摘　　要：近年来,随着经济发展和社会进步,生活水平的大幅度提升,居民在生鲜水产品的营养、价格、安全性等方面越发关注,相应增加了生鲜企业的配送运营成本和难度。从鲜活水产品易腐的特征出发,根据影响生鲜水产品配送的价格、变质率及需求率三个因素,建立企业利润函数模型并进行求解,得到最优的配送时长以及配送数量。最后,结合某生鲜水产品配送和销售的数据进行实例分析。In recent years,with the development of economy and social progress,people’s living standards have been greatly improved,and residents are paying more and more attentionto the nutrition,price,safety of fresh aquatic products,which will increase the distribution operation cost and difficulty of fresh enterprises.This studystarting from the perishable characteristics of fresh aquatic products,according to the three factors that affect the distribution of fresh aquatic products:price,deterioration rate and demand rate,establish the corresponding profit model and solve the problem.Finally,combined with the purchase and sales data of fresh aquatic products,the corresponding distribution durationand maximum quantity are obtained.

关 键 词：鲜活农产品 配送 水产品 易逝性 

分 类 号：C931.2[经济管理—管理学]