互联网发展环境下多维教育对农户IPM技术采纳行为的影响研究  

Research on the Impact of Multi-dimensional Education on Farmers’ Adoption of IPM Technology in the Internet Development Environment

作　　者：陈哲 李晓静 夏显力[1] CHEN Zhe;LI Xiaojing;XIA Xianli

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100 [2]烟台大学经济管理学院,山东烟台264005

出　　处：《华中农业大学学报（社会科学版）》2022年第3期83-95,共13页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金项目“生产托管促进小农户与现代农业发展衔接的机制、效应与政策优化研究”(21BJY187)。

摘　　要：在构建互联网发展环境下多维教育影响农户IPM技术采纳行为的理论框架基础上,利用猕猴桃主产区陕西和四川两省686份种植户微观调研数据,采用熵值法从互联网渗透度和互联网使用度两个维度构建村域层面的互联网发展环境指数,探讨互联网发展环境在多维教育与农户IPM技术采纳关系中的作用。研究表明:(1)多维教育(学历教育、互联网学习)各维度均能直接促进农户采纳IPM技术;(2)互联网发展环境降低农户IPM技术采纳过程中对学历教育的依赖性,但显著增强默会知识和互联网学习在其中的积极作用,在处理学历教育存在的内生性问题后,上述研究结论依然具有稳健性;(3)进一步地在考虑种植户规模异质性基础上,互联网发展环境对小规模农户学历教育影响IPM技术采纳的弱化作用更为明显,对大规模农户互联网学习影响IPM技术采纳的强化作用更为明显。因此,建议政府持续改善农村教育基础环境,积极探索和创新多维教育体系,增加农户技术知识和经验积累,进而促进农户IPM技术采纳行为。Based on the establishment of a theoretical framework for multi-dimensional education to influence farmer’s adoption of IPM technology in the Internet development environment,686 microsurvey data of growers in main kiwifruit production areas of Shaanxi and Sichuan provinces were used to obtain information from the Internet penetration and utilization while applying the entropy method. From the two dimensions a village-level Internet development environment index was constructed and the role of the Internet development environment in the relationship between multi-dimensional education and farmers’ adoption of IPM technology was explored. The results show that all dimensions of multidimensional education(including academic education and e-learning)directly promote farmers’ adoption of IPM technology. The Internet development environment reduces farmers’ dependence on academic education in the process of adopting IPM technology,but it has significantly enhanced the positive role of tacit knowledge and e-learning,and the findings remain robust after addressing the endogeneity of academic education. Further taking into account the heterogeneity of grower size,the weakening effect of the Internet development environment on the academic education of small-scale farmers on the adoption of IPM technology is more apparent,and the strengthening effect on the e-learning of large-scale farmers on the adoption of IPM technology is more prominent. Therefore,it is recommended that the government continue to improve the rural education infrastructure and actively explore and innovate a multidimensional education system to increase farmers’ technical knowledge and experience,which in turn promotes their technology adoption behavior.

关 键 词：互联网发展 多维教育 IPM技术 默会知识 互联网学习 

分 类 号：F323.3[经济管理—产业经济]