以学生为中心的教学改革探索——以“服务营销与管理”课程为例  

Exploration on the Student-centered Teaching Reform-Taking the Course of Service Marketing and Management as an Example

作　　者：刘贝贝 张小红[1] LIU Bei-bei;ZHANG Xiao-hong(School of Economics&Management,Beijing Institute of Petrochemical Technology,Beijing 102600,China)

机构地区：[1]北京石油化工学院经济管理学院,北京102600

出　　处：《教育教学论坛》2022年第17期97-100,共4页Education And Teaching Forum

基　　金：2020年度北京石油化工学院教学改革重点项目“以学生为中心的‘服务营销与管理’课程教学改革研究”(20032082002/019);2019年度国家社科基金后期资助项目“智能互联时代的管理与管理学变革研究”(19FGLB025)。

摘　　要：改变传统的教育教学模式,实现以学生为中心的教育教学改革,是提高本科教学质量的重要途径。现代服务业作为市场经济的主要驱动力,对于人才的要求越来越高。以“服务营销与管理”课程为例,基于“以学生为中心”的教育教学理念,从学生发展、学生学习和学习效果三方面开展教学设计,引入合作学习、角色模拟、实地调研等教育教学手段,将生活中的场景融入课堂,全面提高学生的学习兴趣、学习能力和学习效率,从思想、思维、能力的角度全方面提高市场营销专业本科生的市场适应能力,为学生从学校走向社会打下坚实的基础。Changing the traditional education and teaching model and realizing the student-centered education and teaching reform is an important way to improve the quality of undergraduate teaching.As the main driving force of market economy,modern service industry has higher and higher requirements for talents.Taking“Service Marketing and Management”course as an example,based on the“student-centered”education and teaching concept,we carry out teaching design from three aspects:student development,student learning and learning effect,introduce educational and teaching means such as cooperative learning,role simulation and field research,integrate the scenes in life into the classroom,and comprehensively improve students’learning interest,learning ability and learning efficiency,so as to improve the market adaptability of undergraduates who major in marketing and lay a solid foundation for students to move from school to society.

关 键 词：以学生为中心 服务营销与管理 教学改革 

分 类 号：G642.0[文化科学—高等教育学]