电子商务平台营销广告推送行为的刑法规制——以个人信息非法滥用为视角  

Criminal Law Regulation of Marketing Advertising Push Behavior in E-commerce Platform--From Perspective of Illegal Abuse of Personal Information

作　　者：麦买提·乌斯曼[1] MAMAT Osman(School of Law, Xinjiang Agricultural University,Urumqi 830052, China)

机构地区：[1]新疆农业大学法学院,新疆维吾尔自治区乌鲁木齐830052

出　　处：《北京邮电大学学报（社会科学版）》2022年第2期24-32,共9页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：新疆维吾尔自治区文科基地重点项目(XJEDU2017RI014)。

摘　　要：在大数据时代,电子商务平台的崛起除创造了新的市场之外,也对现有的法律规制规则造成了冲击。特别是现有相关法律法规对电子商务平台营销广告推送行为对个人信息的非法滥用问题尚未起到事前预防作用。因此,应对电子商务平台营销广告推送行为的规制方式进行升级,即将刑法规制纳入进来。但是,现阶段刑法规制电子商务平台营销广告推送行为在理论和实践中存在一定的困境。虽然这些理论和实践中的困境通过理性分析能够被破解,但是大数据时代需要建立起符合时代特征的电子商务平台营销广告推送个人信息非法滥用行为的刑法规制模式,以便既可预防电子商务平台非法滥用个人信息又可保护平台消费者和电子商务平台的个人信息权益。In the era of big data,the rise of e-commerce platform not only creates a new market,but also has a great impact on the existing legal regulation rules.In particular,the existing relevant laws and regulations have not played a preventive role in illegal abuse of personal data by the marketing advertising push behavior on e-commerce platform.Therefore,the regulation mode of marketing advertising push behavior on e-commerce platform should be upgraded,that is,the criminal law regulation should be included.However,at this stage,the criminal law regulation has some difficulties in theory and practice.In the era of big data,it is necessary to establish a criminal law regulation mode on illegal abuse of personal information in the behavior of marketing advertising push in line with the temper of the times,so that it can not only prevent the illegal abuse of personal data,but also protect the personal data rights and interests of platform consumers and e-commerce platform.

关 键 词：电子商务平台 营销广告推送行为 个人信息 刑法规制 

分 类 号：D925.2[政治法律—诉讼法学] D923[政治法律—法学]