基于微信公众平台招生辅助系统设计与实践  

Design and Practice of Enrollment Assistance System Based on WeChat Public Platform

作　　者：冯和龙[1] Feng He-long

机构地区：[1]湖南铁路科技职业技术学院,湖南株洲412006

出　　处：《湖南铁路科技职业技术学院学报》2022年第1期49-51,4,共4页Vocational Education Research on Rail Transit

摘　　要：本文深入研究微信公众平台功能、特点和营销方法,利用平台开放的高级接口,开发出集招生宣传、交流咨询、智能服务等功能为一体招生辅助系统,为考生和家长提供了及时便利的服务。系统的应用取得了明显的效果,既拓宽了招生宣传渠道,又方便了考生和家长的使用,提升了学校知名度,推动了信息技术在学校招生工作中的应用。This paper deeply studies the functions,characteristics and marketing methods of WeChat public platform.It uses the open advanced interface of the platform to develop an enrollment assistance system integrating enrollment publicity,communication and consultation,intelligent service and other functions,which provides timely and convenient enrollment consultation services for candidates and parents.The application of the system has achieved obvious results,which not only widens the enrollment publicity channels,but also facilitates the use of candidates and parents.It improves the popularity of the college and also promotes the application of information technology in school enrollment.

关 键 词：微信公众平台 招生宣传 咨询服务 

分 类 号：G473.2[文化科学—教育学]