日本图书馆角色文创设计的经验和启示  

Experience and Enlightenment of the Character Design of Cultural and Creative Products in Japanese Libraries

作　　者：黄万红 陈实 HUANG Wanhong;CHEN Shi(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院文献与信息中心,浙江宁波315100

出　　处：《浙江万里学院学报》2022年第3期87-91,共5页Journal of Zhejiang Wanli University

基　　金：浙江省高等教育“十三五”教学改革研究项目(jg20190356)。

摘　　要：图书馆文创能促进图书馆资源最大限度的利用,增进与读者关系。针对公共图书馆文创产品开发难题,考察日本公共图书馆文创设计发展历程,厘清角色文创的开发优势。结合日本高校图书馆和地方公共图书馆的大量角色设计案例,总结出吉祥物和动漫角色文创的不同设计手法,阐释角色群设计的功能价值;继而提出借鉴日本图书馆角色文创的经验,从创作能力、人才培养、融合推广和商业开发等提出图书馆文创设计的改进路径。The cultural and creative products of the library can promote the maximum use of library resources and enhance the relationship with readers.In the light of the difficulties in the development of the cultural and creative products in public libraries,this paper investigated the development in public libraries in Japan,and clarified the advantages of the development.Based on a large number of role design cases of university libraries and local public libraries in Japan,it summed up the different design methods of mascot and anime characters,and expounded the functional value of role group design.Finally,it put forward the way to improve the design from the aspects of creative ability,talent cultivation,integration and promotion,and commercial development.

关 键 词：图书馆 日本 文创产品 动漫角色 

分 类 号：G252[文化科学—图书馆学]