多学科视角下潮流玩具研究进展综述  

A Review of Research Progress on Designer Toys from a Multidisciplinary Perspective

作　　者：刘萍[1] 董伟[1] Liu Ping;Dong Wei(Xi'an Terhnologiral University,Xi'an,Shaanxi 710000)

机构地区：[1]西安工业大学,陕西西安710000

出　　处：《玩具世界》2022年第2期56-59,共4页Toys World

基　　金：2021年度国家社会科学基金资助项目"数字农家书屋建设的实践逻辑及创新路径研究"(21BXW017)阶段性成果。

摘　　要：以泡泡玛特等企业为代表的潮流玩具市场迅速才广张,强劲的市场反馈重塑了玩具产业格局,同时,潮流玩具代表的数字时代消费观念、审美情趣和营销方式也迅速扩散到文旅、互联网和广告营销等其他领域,不断扩大的市场规模和社会影响力引发了公众、媒体和学者的关注,堪称近年来的"现象级"事件其火热现象从精神消费视角透视了互联网时代经济、社会、文化的变迁,折射出工业社会向数字时代迭代过程中对社会要素、组织结构和功能机理的长程效应,对未来社会学、设计学、心理学、管理学等领域发展有重要意义文章基于知网平台,考察国内与潮流玩具有关的中文文献,通过归纳不同学科学者的研究对象、理论基础和观点,对该现象展开多学科审视,力图厘清该领域研究现状,为进一步研究提供参考。With the rapid expansion of designer toy market represented by POP MART and other enterprises,strong market feedback has reshaped the toy industry pattern.At the same time,the consumption concept,aesthetic taste and marketing methods represented by designer toys in the digital age have also rapidly spread to other fields such as cultural tourism,Internet and advertising marketing.The expanding market scale and social influence have attracted the attention of the public,media and scholars,which ran he called"phenomenon—level"events in recent years.From the perspective of spiritual consumption,the hoi trend of designer toys reflects the eronomir,social and cultural changes in the Internet era,reflects the long-term effects of the iteration of industrial society to the digital age on social elements,organizational structure and functional mechanism,and is of great significanre to the development of sociology,design,psychology,management and other fields in the future.Based on the CNKI platform,this paper examines the domestic Chinese literature related to designer toys.By summarizing the researrh objects,theoretical basis and viewpoints of scholars from different disciplines,it conducts a multidisciplinary review of this phenomenon,Irving to clarify the research status in this field and provide references for further research.

关 键 词：潮流玩具 艺术玩具 学科交叉 玩具设计 

分 类 号：TS958.2[轻工技术与工程]