商务与经济话语中的隐喻研究:视角、维度和方法  

Metaphor Studies in Business and Economic Discourse:Perspectives,Dimensions and Methods

作　　者：柳超健 王玉莹 Liu Chaojian;Wang Yuying(School of International Communications and Education,Communication University of Zhejiang,Hangzhou,Zhejiang,310018)

机构地区：[1]浙江传媒学院国际文化传播学院,浙江杭州310018

出　　处：《语文学刊》2022年第2期67-73,共7页Journal of Language and Literature Studies

基　　金：国家社科基金项目“基于概念匹配、释义与连通的衔接功能语用研究”(13BYY149);浙江省社科规划课题“认知语义学理论视域下的混合隐喻研究”(19NDQN342YB);浙江传媒学院青年教师科研提升计划项目“英汉商务媒体语篇中概念隐喻比较研究”(ZC18XJ038)阶段性研究成果。

摘　　要：隐喻是商务与经济话语中的重要表征机制。本研究分别从视角、维度和方法三个层面系统梳理了国内外关涉经济隐喻研究议题的主要成果。研究显示,在理论视角上,经济隐喻研究主要基于理论建构的经济学视角和关注信息加工和理解的语言学视角。在基本维度上,经济隐喻研究重在识别概念域、跨语言对比概念域以及揭示语篇功能和意识形态。在研究方法上,经济隐喻研究主要包括语料库方法、多模态方法和批评性隐喻分析法。明晰并区分上述研究分类对于夯实商务与经济话语中的隐喻研究具有重要意义。Metaphor is an important representation mechanism in business and economic discourse.This study systematically reviews the main achievements of economic metaphor research both at home and abroad in terms of perspectives,dimensions and methods.The research shows that on theoretical perspective,economic metaphor studies are mainly based on the economic perspective of theoretical construction and the linguistic perspective of information processing and understanding.On the basic dimension,economic metaphor studies focus on identifying and contrasting conceptual domains across languages,and revealing textual functions and ideologies.In terms of research methods,economic metaphor studies mainly include corpus-based method,multimodal method and Critical Metaphor Analysis.It is therefore of great significance to consolidate the study of metaphor in business and economic discourse through the clarification and identification of the above research categories.

关 键 词：经济隐喻 理论视角 基本维度 研究方法 

分 类 号：H15[语言文字—汉语]