“双循环”场域特征下我国体育用品制造业的机遇、挑战与应对  

Opportunities,Challenges and Countermeasures of China’s Sporting Goods Manufacturing Industry Under the Field of Double Cycle

作　　者：邹天然 徐子渊 周亚美[3] 肖淑红 ZOU Tian-ran;XU Zi-yuan;ZHOU Ya-mei;XIAO Shu-hong

机构地区：[1]北京体育大学体育商学院 [2]早稻田大学体育科学研究科 [3]宁波城市职业技术学院

出　　处：《科学决策》2022年第3期123-133,共11页Scientific Decision Making

基　　金：国家社会科学基金项目(项目编号:16BTY008)。

摘　　要：“双循环”是未来较长一段时期内我国经济战略的重要转向,带来了国内经济社会发展场域特征的巨大转变。研究认为我国体育用品制造业战略转型的机遇在于有利的政策场域、体育用品制造业的资本积累及产业革命带来的惯习转变。当前主要面临的挑战在于国际体育用品需求缩减带来的场域变化,国内市场开发的路径依赖导致的惯习固化,产业经济资本与文化资本不足。基于此提出对策:适应场域新特征,促进社会新惯习生成,经济与文化资本共进。Double Cycle is an important turn of China’s economic strategy for a long time in the future,which has brought about great changes in field characteristics of domestic economic and social development.This study discusses the opportunities and challenges faced by China’s sporting goods manufacturing industry under the new field characteristics of double cycle,and puts forward some suggestions on how to deal with it.The research shows that the opportunity for the strategic transformation of China’s sporting goods manufacturing industry lies in the favorable policy field,the capital accumulation of sporting goods manufacturing industry and the habitus change brought by the industrial revolution.At present,the main challenges are the field changes brought about by the reduction of international sporting goods demand,the habitus solidification caused by the path dependence of domestic market development,and the shortage of industrial economic capital and cultural capital.Based on this,countermeasures are put forward:adapting to the new field characteristics,promoting the generation of new social habitus,and advancing economic and cultural capital together.

关 键 词：体育用品制造业 双循环 体育产业 场域 经济格局 

分 类 号：G80-05[文化科学—运动人体科学]