空间距离信息对游客出行决策行为的影响研究  

Study of the Effects of Spacial Distance Information on Tourists’ Decision-Making

作　　者：郝辽钢[1] 霍佳乐 刘健西[2] HAO Liaogang;HUO Jiale;LIU Jianxi(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China;College of Light Industry and Engineering,Sichuan University,Chengdu 610065,China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]四川大学轻工科学与工程学院,四川成都610065

出　　处：《信息系统学报》2022年第1期97-108,共12页China Journal of Information Systems

基　　金：教育部人文社会科学研究项目(17YJC630036),项目名称:消费者促销框架效应研究:心理认知和电生理反应视角。

摘　　要：本文从时空关视角研究了旅游决策情景中空间和时间的交互作用,探究空间对游客旅游消费心理预算周期的影响,并将感知控制作为调节变量,研究了游客心理预算周期对延迟消费行为的影响。研究通过情景实验以及在线旅游平台数据挖掘的方法,对所提研究假设和模型进行了实证检验,结果表明:在旅游决策中,空间距离对消费者延迟消费产生正向影响,空间距离越远,出行延迟天数越长;空间距离会影响消费者的心理预算周期长短,较远的空间距离能激发消费者在更长的周期内制定心理预算、做出消费决策;游客心理预算周期长度会影响游客的延迟消费偏好,游客心理预算周期长度越长,越偏好延迟消费;感知控制对空间距离与心理预算周期长度的影响具有调节作用,具体而言,相对于高感知控制环境而言,低感知控制环境下空间距离对游客心理预算周期长度的正向影响更大。This paper explores the influence of spatial distance on the mental budget period length from the perspective of time and space,and constructs a tourism intertemporal consumption model based on the theory of mental accounting,Construal-level theory and time discount theory.At the same time,the perceived control is taken as the moderator variable.We also study the influence of mental budget period length on the delayed consumption behavior.The results show that:the spacial distance positively affects tourists’delayed consumption behavior;the spatial distance affects the length of mental budget period,and the distant spatial distance can stimulate consumers to make budgets in a longer period of time;At the same time,the perceived control has moderating influences,specifically,compared with the higher-perceive control environment,the spatial distance in the lower perceived control environment has a greater positive impact on the time span of the tourist’s mental budget;furthermore,the mental budget period length will affect the delayed consumption behavior of tourists,the longer the time span of tourists’mental budget period the more tourists prefer to delay consumption.

关 键 词：旅游决策 时空关 心理预算周期 感知控制 延迟消费 

分 类 号：C939[经济管理—管理学]