作为叙事的传播:“媒介事件”研究被忽视的线索  

Communication as Narration:A neglected clue in the research of " media events"

作　　者：冉华[1,2] 黄一木 Ran Hua;Huang Yimu(School of Journalism and Communication,Wuhan University)

机构地区：[1]武汉大学媒体发展研究中心,湖北武汉430072 [2]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《新闻界》2022年第4期42-50,共9页Journalism and Mass Communication

基　　金：教育部人文社科重点基地重大项目“互联网传播形态与中西部社会治理”(17JJD860004)阶段性成果;深圳市哲学社会科学规划课题“5G时代下传统媒体融合的路径研究——以深圳市为例”(SZ2020B006)。

摘　　要：当前的媒介事件研究大多聚焦于事件边界概念和社会功能属性的考察,忽视了戴杨、卡茨的理论创建是立足于大众传媒以讲述故事的独特叙事方式对事件的探索。本文以媒介事件研究的“叙事”为核心,围绕这一概念的应有之意、价值意涵等方面展开讨论。研究发现,叙事作为一种符号资源的结构系统,既是媒介事件的建构语境,也是实现社会中心神话权力的关键来源,系统内的诸要素在数字技术驱动下被再度分配,导致事件语义功能的割裂与语用关系的转型。将叙事的概念与媒介事件理论相勾连,不同于当下学者们对事件研究的细分领域,而是基于戴杨、卡茨“媒介事件”研究衍生而来的,重新考察媒介事件这一经典理论的分析视角,在方法论和理论创新层面具有一定意义。Most of the current media event studies focus on the concept of event boundary and the attribute of social function, ignore that the theory is building-up based on the exploration of events in the unique narrative way of telling stories by the mass media. This paper takes the "narrative" of media event research as the core, and discusses the due meaning and value meaning of this concept. The study found that narrative as a structural system of symbolic resources is not only the construction context of media events, but also the key source of realizing the mythical power in the social center. The elements in the system are redistributed driven by digital technology, resulting in the separation of event semantic function and the transformation of pragmatic relationship. Linking the concept of narrative with the theory of media events is different from the subdivided field of event research by scholars. It is derived from the study of "media events" by Dayan and Katz. Reexamining the analytical perspective of the classical theory of media events, which has a certain significance in methodology and theoretical innovation.

关 键 词：媒介事件 叙事 数字传播 方法论 

分 类 号：G206[文化科学—传播学]