今日的“昨日”技术:传真机的再中介化与再制度化  

The Newness of "Old" Technology:Remediation and Re-institutionalization of Fax Machine

作　　者：洪婧茹 Hong Jingru(School of Journalism and Communication,Nanjing University)

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《新闻界》2022年第4期85-95,共11页Journalism and Mass Communication

基　　金：南京大学新闻传播学院“卓越培育计划”科研项目。

摘　　要：媒介研究对新媒介及技术发展早期阶段的关注,导致媒介在生命周期其他阶段与社会文化的复杂互动被忽略。文章运用实物分析及参与观察法,探讨传真机这一类型的旧技术,何以作为有效的交流体裁嵌入新的媒介结构:再中介化中的去中介化机制,使其承载了“先进技术”的想象,体现了媒介透明性的文化理想和“在场”的深层渴望。再制度化过程中,直感性较低的“旧媒介”成为一种弹性沟通机制,维系并建构了科层制的组织空间与社会关系。媒介的潜力取决于人们如何协调表达、参与结构和身份建构,其“新”与“旧”作为社会文化建构的产物,在与其他媒介以及与人的动态关系中不断地被协商。再中介化不仅是媒介之间互动的技术过程,还包含宏观的社会物质文化网络的变迁。The focus of media studies on new media and the early stages of technologieshas led to the neglect of the complex interactions between media and social culture in other stages of their life cycle. Through material object analysis and participant observation, this paper discusses how the fax machine, an old technology, can be embedded into the new media structure as an effective communication genre: In remediation with demediation mechanism, it carries the imagination of "advanced technology",embodying the cultural ideal of media transparency and the deep desire for "presence". In the process of re-socializing, the fax machine becomes a flexible communication mechanism,maintaining and constructing the organizational space and social relations of the bureaucratic system. The potential of media depends on how people use it to coordinate expression, participate in structure and construct identity. The newness and oldness of media are products of sociocultural construction, constantly negotiated in dynamic relationships with other media and with people. Remediation is not only a technical process of media interaction, but also includes transitions of social-material-cultural networks.

关 键 词：旧媒介 再中介化 中介化关系 科层组织 

分 类 号：G206[文化科学—传播学]