论山东大运河儒家文化遗产的活态审美开发  

On Living Aesthetic Development for Shandong Grand Canal Confucian Cultural Heritage

作　　者：杨东篱[1] 刘彤 Yang Dongli;Liu Tong

机构地区：[1]山东大学历史文化学院,山东济南250100

出　　处：《中原文化研究》2022年第3期68-76,共9页The Central Plains Culture Research

摘　　要：作为京杭大运河的山东段,山东大运河带有深厚而独特的儒家文化色彩。要在文化经济语境下保护和利用山东大运河的儒家文化遗产,使其尽快融入当代社会生活,应该从温柔敦厚、疏通知远、广博易良、洁静精微、恭俭庄敬、属辞比事六个方面深入挖掘其审美内涵,从而与当代人的情感结构建立联系,推动开发。同时,在开发过程中也要避免陷入审美资本主义的窠臼,进而产生人的情感结构物化、丧失审美自主性等问题。在国家政策的引导下打造运河文化IP是山东大运河儒家文化遗产进行审美开发的较佳途径,通过深度挖掘文化资源、提升产品审美品味、建构立体宣传渠道、联动拓展运河文化IP空间、构建多元产品体系、推动运河文化IP跨界融合等手段,既可以避免审美资本主义的弊端,又可以实现儒家文化遗产活态融入当代社会生活的初衷。Shandong Grand Canal is Shandong section of Beijing-Hangzhou Grand Canal,which has profound and unique Confucian cultural style.In order to protect and make use of the Confucian cultural heritage of Shandong Grand Canal in context of cultural economy and integrate it into contemporary social life as soon as possible,we should excavate its aesthetic connotation profundly from six aspects:tenderness and gentleness,dredging knowledge,being broad and easy to be good,being clean and quiet,being courteous,thrifty,solemn and respectful,comparing words with things.Then,we can establish its contact with emotion structure of contemporary people and promote its development.At the same time,in the process of development,we should also avoid falling into the stereotype of aesthetic capitalism,resulting in the materialization of human emotion structure and the loss of aesthetic autonomy.Building the Grand Canal culture IP under the guidance of national policies is a better way to carry out aesthetic development of Confucian cultural heritage in Shandong Grand Canal.The disadvantages of aesthetic capitalism can be avoided by means of in-depth excavation of cultural resources,improvement of product aesthetic taste,construction of three-dimensional publicity channels,linkage expansion of the Grand Canal culture IP space,construction of diversified product system and promotion of cross-border integration.It can also make the original intention realized by livingly integrating Confucian cultural heritage into contemporary social life.

关 键 词：山东大运河 儒家文化遗产 审美开发 审美资本主义 活态 

分 类 号：G07[文化科学]