多因素联动效应对新经济企业商业模式创新的驱动机制研究——基于模糊集的定性比较分析  

Research on the Driving Mechanism of Multi-factor Linkage Effect on Business Model Innovation of New Economy Enterprises——Qualitative Comparative Analysis Based on Fuzzy Sets

作　　者：王丽平[1] 张敏[1] Wang Liping;Zhang Min(School of Management,Tianjin University of Technology,Tianjin 300384)

机构地区：[1]天津理工大学管理学院,天津300384

出　　处：《管理评论》2022年第3期141-152,共12页Management Review

基　　金：国家社会科学基金后期资助项目(17FGL009);天津市科技计划项目(21ZLZKZF00140)。

摘　　要：新经济时代商业模式创新已成为企业获得爆发式成长的重要路径。本研究以新经济企业作为研究对象,借助模糊集定性比较分析方法,结合商业模式画布理论、战略网络理论、动态能力理论、制度理论和需求进化定律,探讨大数据能力、连接能力、再创能力、组织合法性、用户体验和需求进化等多因素联动效应对新经济企业商业模式创新的驱动构型。研究发现,新经济企业商业模式创新有三种驱动机制,其中,大数据能力是驱动商业模式创新的关键条件,用户体验是驱动商业模式创新的关键环节。研究结果为新经济企业商业模式创新提供系统性因果解释,也为企业商业模式创新进一步演化与转型升级提供参考。Large data,cloud computing,Internet of Things,artificial intelligence and other new generation of Internet information technology are rapidly upgraded,and a number of new economic enterprises have emerged with the help of business model innovation to achieve explosive growth.In the new economic era,business model innovation has become an important way for enterprises to achieve explosive growth.With the help of qualitative and comparative analysis method of fuzzy sets and the combination of business model canvas theory,strategic network theory,dynamic capability theory,demand evolution law and system theory,this paper explores the multi-factor linkage effects of big data capability,connection capability,re-creation capability,organizational legitimacy,user experience and demand evolution on the business model of new economy enterprises.The research finds that there are three driving modes for business model innovation of new economic enterprises.Among them,big data capability is the key condition for business model innovation,and user experience is the key link for business model innovation.The results provide a systematic causal explanation for business model innovation of new economy enterprises,and also provide a reference for further evolution and transformation and upgrading of business model innovation of enterprises.

关 键 词：新经济企业 商业模式创新 驱动机制 定性比较分析 

分 类 号：F272[经济管理—企业管理]