湘西苗族服饰文化与品牌设计  

The Costume Culture and Brand Design of the Hmong Ethnic Group in Western Hunan

作　　者：吕雅丽 LV Yali(Central South University,Changsha 410000,China)

机构地区：[1]中南大学,湖南长沙410000

出　　处：《西部皮革》2022年第8期79-81,共3页West Leather

摘　　要：随着全球化的深入,文化强国的建设,国内消费者对国产品牌日渐青睐。国产品牌应该如何在众多品牌中脱颖而出,具备核心竞争力?当下互联网+所带来的一些新契机、新机遇,品牌设计或许可以把目光放向我国的传统文化,在其中寻找答案。苗族服饰作为一个装饰性极强民族元素,其传承发展的现状也面临着严峻的形势,把具体的继承和发展落到实处,还需要探寻更多创新性的结合。With the deepening of globalization and the construction of a cultural power, domestic consumers are increasingly favoring domestic brands. How should domestic brands stand out among many brands and have core competitiveness? With some new opportunities and new opportunities brought by the current Internet +, brand design may be able to focus on my country’s traditional culture and find answers in it. As a highly decorative ethnic element, the status quo of the inheritance and development of Miao costumes is also facing a severe situation. To implement the specific inheritance and development, it is necessary to explore more innovative combinations.

关 键 词：苗族 苗族服饰 非遗传承 创新发展 品牌设计 传统文化 

分 类 号：J523[艺术—艺术设计]