课程教学模式对教学效果影响研究——基于对安徽省应用型高校“市场营销学”课程的调查  

Influence of Teaching Model on Teaching Effect:Investigation of Marketing Curriculum in the Application-oriented Universities in Anhui Province

作　　者：方亮[1] 吴文浩[1] 吴婧[1] Fang Liang;Wu Wen-hao;Wu Jing(College of Economics and Management, Huangshan University, Huangshan 245041, Anhui, China)

机构地区：[1]黄山学院经济管理学院,安徽黄山245041

出　　处：《徐州工程学院学报（社会科学版）》2022年第1期94-102,共9页Journal of Xuzhou Institute of Technology：Social Sciences Edition

基　　金：安徽省省级质量工程项目(教学研究项目)“基于不同生源的‘市场营销学’课程差异化教学模式研究与实践:以黄山学院普通高考招生和对口招生学生为例”(2020jyxm1773);安徽省大学生创新创业训练计划项目(S202010375009,S202010375016)。

摘　　要：研究以“市场营销学”课程为对象,对安徽省应用型高校开展调查,探索课程教学模式对教学效果影响机理,并通过实证分析探究市场营销学课程教学模式对教学效果影响效应。研究发现教学模式对教学效果和课程满意度有显著正向影响,教学效果在教学模式和课程满意度之间具有部分中介作用。围绕政策保障、管理保障、创新机制、平台与资源保障提出了保障措施。Taking marketing curriculum as the research object,this paper investigates the application-oriented universities in Anhui Province,explores the influential mechanism of the teaching model on its teaching effect through empirical analysis.It is found that the teaching model has a significant positive impact on its teaching effect and curriculum satisfaction,and the teaching effect has a partial mediating effect between the teaching model and curriculum satisfaction.Then some guarantee measures are put forward around policy guarantee,management guarantee,innovation mechanism,platform and resource guarantee.

关 键 词：市场营销学 教学效果 教学模式 中介效应 影响机理 

分 类 号：G642[文化科学—高等教育学]