娱乐明星崇拜情境下主流意识形态的传播境遇与优化:基于角色理论的分析  

The Spreading Circumstances of the Mainstream Ideology in the Situation of Worship of Entertainment Stars and the Ways to Enhance It:Analysis of Role Theory

作　　者：郑敬斌[1] 任虹宇 Zheng Jingbin;Ren Hongyu(School of Marxism,Shandong University,Jinan 250100, P.R.China)

机构地区：[1]山东大学马克思主义学院,济南250100

出　　处：《山东大学学报（哲学社会科学版）》2022年第2期59-67,共9页Journal of Shandong University(Philosophy and Social Sciences)

基　　金：国家社科基金一般项目“新时代高校意识形态风险防范机制研究”(19BKS150);山东大学马克思主义学院学生科研创新项目“基于生成过程的中国共产党思想引领力提升机制研究”(2021ZD001)。

摘　　要：当代中国的娱乐明星崇拜现象是粉丝角色互动需要、明星角色期待供给、某些娱乐资本和娱乐媒介角色功能催化共同作用的结果,呈现出粉丝角色知觉的彰显与消解、明星角色扮演的张力与冲突以及饭圈集体角色的文化模式多元交融的复杂现象图景。这给主流意识形态的传播带来新的机遇与挑战。一方面,娱乐明星崇拜为主流意识形态传播范围的延展、话语的丰富与功能的强化提供了新的资源;另一方面,它也使主流意识形态传播的主体权威性、中介完整性与内容严肃性面临被遮蔽与阻滞的风险。提升主流意识形态的传播力,需要抓住机遇、应对与化解挑战,从提振粉丝角色知觉、引导明星角色扮演、突破饭圈集体角色的文化模式区隔、推进多维角色规范等工作维度着力推动。Role theory is a theory that studies the role of individuals in the process of interaction and the laws of their activities.It contains important social normative significance and rich methodological significance.For the spreading circumstances of the mainstream ideology in the situation of worship of entertainment stars,role theory can provide useful theoretical inspiration and practical reference for fans,entertainment stars and fans groups to standardize social behavior and enhance the communications power of mainstream ideology.Based on role theory,nowadays,the worship of entertainment stars in China is attributed to the combined effect of fans'role-interaction needs,stars'role-expectation supply,and some capital medias'role-function catalysis.There has emerged a complex phenomenon,including the demonstration and appearance of fans'role-perception,tension and deviation of stars'role-playing,spark and integration of culture model in fans groups collective role.Such a phenomenon has resulted in new opportunities and challenges for the communications of mainstream ideology.On the one hand,the fans'role-interaction,the fans'groups collective role culture model,and the fans'community role-identity can provide new resources for the extension of the scope of the communications of mainstream ideology,and the enrichment of discourses,and the consolidation of functions.On the other hand,it is likely for the authority of the subject,the integrity of the intermediary,and the seriousness of the content of the mainstream ideology are being shielded and blocked by multiple information power subjects,dissemination intermediary chains,entertainment information and inappropriate expressions.Therefore,to enhance the communications power of mainstream ideology,it is imperative to grasp the opportunities,handle and resolve the challenges and achieve a breakthrough to constantly arouse the role-perception of fans,reshape the role-playing of stars,remove the barriers of the cultural model of fans groups,and conduct multi-dimensiona

关 键 词：角色理论 娱乐明星崇拜 主流意识形态 传播境遇 优化路径 

分 类 号：G63[文化科学—教育学]