基于湘商文化传承的地方文化品牌打造——以湘商文化传承为标准  

Local Cultural Brand Building Based on the Cultural Inheritance of Hunan Businessmen——Taking the Inheritance of Hunan Businessmen Culture as the Standard

作　　者：禹明华[1] 刘智群[1] YU Ming-hua;LIU Zhi-qun(Technical College of Hunan Commercial Vocational College)

机构地区：[1]湖南商务职业技术学院

出　　处：《中国标准化》2022年第8期98-100,共3页China Standardization

基　　金：文化育人湖南商务职业技术学院文化立德、凝炼“三融文化”,铸魂育人、创新“文化思政”(项目编号:20JP082)。

摘　　要：湘商文化是中华优秀传统文化的重要组成部分,是社会主义核心价值观的“湘商表达”,近年来,随着湘商的崛起和文化交流的不断加强,湘商文化走上了中国文明舞台。本文分析了湘商文化标准化发展的现状,探索了一条“区校合作”传承弘扬区域优秀传统文化的创新之路,助力中华优秀传统文化的传承标准化发展,以及《关于实施中华优秀传统文化传承发展工程的意见》的顺利实施,打造文化传承标准化品牌。Hunan businessmen culture is an important part of excellent traditional Chinese culture and the "expression of Hunan businessmen" of socialist core values.In recent years,with the rise of Hunan businessmen and the continuous strengthening of cultural exchanges,Hunan businessmen culture has stepped onto the stage of Chinese civilization.This paper analyzes the present situation of the standardization development of Hunan businessmen culture,explores an innovation road of "district-school cooperation" to promote the standardization development of Chinese excellent traditional culture heritage,as well as the successful implementation of the Opinions on implementing the project for inheritance and development of Chinese excellent traditional culture,and build cultural heritage standardization brand.

关 键 词：区校合作 湘商文化 传承品牌 标准化 

分 类 号：G127[文化科学] G719.2